Research On Trust Mechanism Of Network News Media In Digital Age

In the digital age,the Internet has become one of the main fronts for news dissemination,which has spawned many popular online news media such as People's Daily Client,Netease News,and Today's Headline.However,in recent years,there have been numerous news reports that violate the principles of journalism for personal benefit.These negative online news reporting phenomena can easily cause the audience to have some negative suspicions on the online news media,reduce the audience's trust in the online news media,and endanger the sustainable development of the online news media.There are many trust issues in online news media in the digital age.How to improve the current trust mechanism of online news media is worth pondering.In order to realize the governance of the trust issue of the online news media in the digital age,it is necessary to analyze the problems existing in the trust mechanism of the online news media and clarify the influencing factors and importance of the trust of the online news media in the digital age.This article takes the trust mechanism of online news media in the digital age as the research object.The article comprehensively applies the theories of communication,journalism,sociology,psychology and other disciplines.The literature analysis method,case analysis method,analytic hierarchy process,and fuzzy comprehensive evaluation method are mainly used to systematically analyze basic theory and current situation,empirical model and optimization strategy of trust mechanisms in the digital age.Specifically,firstly,the relevant research literatures at home and abroad were sorted out from the three dimensions of network news media in the digital age,trust mechanism and trust mechanism of network news media.Then it defines the related concepts and mutual relations of the trust mechanism of the network news media,and through the analysis of the news information dissemination process of the network news media,obtains the manifestation of the trust mechanism of the network news media,and forms the theoretical framework of the research on the current situation of the trust mechanism of the network news media.Based on this,this article sorts out and compares the status quo of the trust mechanism of typical online news media based on actual surveys,and obtains the problems.In order to better solve the problem,this paper builds a model of the influence factors of trust in online news media in the digital age,and determines the weight of each influence factor through expert questionnaire survey and statistical analysis of data.At the same time,the fuzzy comprehensive evaluation method was used to evaluate the indicators in the model by experts to verify the eligibility of the model.Finally,based on the model and its index weights,this paper proposes a strategy for improving the trust mechanism of online news media in the digital age.And based on the strategic direction guidance,specific countermeasures to improve the status of the trust mechanism are proposed from the several dimensions of real-name authentication,information disclosure mechanism,content control mechanism,interactive incentive mechanism,talent training mechanism,and government guarantee mechanism.The goal of these recommendations is to provide some insights into the resolution of trust issues in the online news media.