Research On The Effect Of Red Culture Communication In Ulanf Memorial Hall In Hohhot

As an important part of the tourism industry,"red tourism" is highly valued by the state.It carries the red cultural connotation of the revolutionary spirit of fighting for national independence and people's freedom and happiness since modern times,and is compatible with the unique cultural elements of China.The development of red tourism is the further development and innovation of red culture communication mode.Red culture is the soul of red tourism development,and red tourism is also one of the main ways to spread red culture.The two complement each other and jointly promote the development of cultural tourism integration.Red culture has the vitality of keeping pace with the times.In the process of social development,continuously carrying forward and spreading red culture can help people establish correct values,rebuild people's spirit and ideals,and realize the Chinese dream of great rejuvenation of the Chinese nation,which has important,special and irreplaceable historical and practical significance.On the one hand,revolutionary memorials,revolutionary sites and former sites have gained popularity and tourism attraction due to their deep red culture;on the other hand,they also shoulder the task of further spreading and inheriting red culture.Ulanf Memorial Hall in Hohhot is built to commemorate Comrade Ulanf,who is "a tested communist soldier,an excellent leader of the party and the state,an outstanding proletarian revolutionist,and an outstanding leader of national work".It is a very representative red tourist attraction in Inner Mongolia.It is listed in the National Red Tourism classic scenic spot list and is a national 4A tourist attraction It is also a"national patriotic education demonstration base" and an important place and carrier for the spread of red culture.Nowadays,it is an inevitable requirement to better inherit the red gene and carry forward the red culture to deeply excavate its spiritual value and significance of the times,study its current situation of red culture communication and improve its communication effect.Unfortunately,the academic community has not done a systematic study on the effect of red culture communication in Ulanf Memorial Hall.This paper takes the Ulanf Memorial Hall as the main body of the research,with its red culture communication effect as the purpose,on the basis of obtaining first-hand information through questionnaire survey,makes a systematic research on the red culture communication effect of Ulanf Memorial Hall.This paper consists of the following parts:First of all,the paper describes the background of the topic selection;research significance;research content,methods and technical route;research innovation;research direction;Secondly,it analyzes the research summary of red tourism,red culture and red culture communication at home and abroad;Thirdly,it combs the related theories of cultural communication,defines the concepts of red tourism,red culture and red cultural communication,which lays a theoretical foundation for the paper;Fourth,it describes the general situation of the red culture communication of Ulanf Memorial Hall,which is mainly divided into the introduction of Comrade Ulanf and Ulanf Memorial Hall,and the current situation of the red culture communication of Ulanf Memorial Hall;Fifthly,SPSS 25.0 software is used to analyze the questionnaire.Descriptive statistical analysis,reliability analysis,validity test,correlation analysis and multiple regression analysis are used to analyze the communication effect of red culture in Ulanf Memorial Hall.It is found that communication effect is composed of satisfaction factor,cultural cognition factor,development prospect factor and publicity effect factor.In the multiple linear regression analysis,the four factors of satisfaction,cultural cognition,development prospect and publicity effect have significant influence on the communication effect,and show a significant positive correlation.The analysis also shows that cultural cognition,satisfaction,development prospect and publicity effect are the factors that affect the communication effect from large to small.Only when these four factors work together can the red culture communication of Ulanf Memorial Hall achieve the best effect;Finally,in view of the problems existing in the dissemination of red culture in Ulanf Memorial Hall,this paper puts forward the promotion strategies,including:building a regional brand of red culture;telling a good story of Comrade Ulanf;scientific development,utilization and protection of red culture resources;and innovating the contents and methods of dissemination.