Research On The Impact Of Arcsoft's R&D Investment On Firm Performance

Ever since the 18 th National Congress,the CPC Central Committee from the forefront of the times and the strategic development of the country,proposed to speed up the construction of the world's scientific and technological power,to achieve innovationdriven development of huge chapter.Standing at a new historical starting point,how companies can improve their independent R&D and innovation capabilities,and establish a scientific and technological innovation system that takes the company as the main body,market-oriented,and combines production,education,research and application is the company's pursuit of coping with the complex and changing market and economic situation.It is an important development strategy for enterprises to respond to the complex and changeable economic situation,pursue steady development and improve core competitiveness.It is also an important issue that enterprises urgently need to study and solve.R&D investment refers to the various expenses incurred by the enterprise in the research process of new products,new processes,new materials,etc.R&D activity is an activity with large investment,high risk,and more uncertainty,and requires relatively strong strength and financial support.In order to achieve sustainable development in the fierce market competition,enterprises need to continuously improve their own innovation and creativity capabilities.Therefore,R&D expenses account for an increasing proportion of business expenditures.The important role of scientific and technological progress and innovation in business development has become important.However,how to study the impact of R&D investment on corporate performance,especially how to balance the impact of R&D investment on short-term and long-term performance of the enterprise,and how to judge the impact of R&D investment on disposable resources will cause insufficient subsequent development of enterprise,and how to coordinate the efficiency of R&D input and output.The research on these issues has important practical and longterm significance for the development of enterprises,the strategic decisions of manage,the investment decisions of investors,and the research judgments of stakeholders.Based on the above thinking,this paper takes the graduation thesis as an opportunity,takes research and investigation as the yardstick and collects relevant data for research and analysis as the basis,and selects a high R&D investment-intensive Arcsoft Technology Co.,Ltd.that listed in Kechuang version in 2019 as the research object,trying to get analysis conclusions with certain research value.As one of the world's largest suppliers of smart phone visual artificial intelligence algorithms,Arcsoft Technology Co.,Ltd.has won a leading position in the market segment of smart phone cameras with its excellent technical level.In addition,the organizational structure of the company is relatively simple,which can reduce the variation of other factors affecting enterprise performance.Therefore,it is of typical research significance to choose Arc Soft Technology Co.,Ltd.,which has a large proportion of R&D investment,as the research object.This paper can be separated five chapters.Introduction were made in first chapter,you will be guided through most of this topic research background and significance,research ideas,methods and innovations,and then summarizes the relevant domestic and foreign literature.The second chapter is the theoretical basis,which elaborates on the theoretical knowledge related to R&D investment,firm performance,the impact of R&D investment on firm performance and the theoretical basis of this paper.Chapter 3 takes Arcsoft Technology Co.,Ltd.as an example,describes the basic situation of the company and the current situation of R&D investment,as well as the reasons for increasing R&D investment of the company.Chapter 4 introduces the basic situation of the case company,and analyzes the impact of enterprise R&D investment on the financial and non-financial performance of the case company from the aspects of profitability,debt paying ability,operation ability,growth ability,innovation ability,market competition and development ability of Arc Soft Technology.After theoretical research and case analysis,we clarify the relationship between the company's R&D investment and corporate performance.Chapter 5 draws the conclusion of this article and puts forward corresponding suggestions and measures in view of the existing shortcomings.Through the analysis,it is concluded that the increase of R&D investment will reduce the current profit of enterprises to some extent,and reduce the short-term performance level of enterprises.But in the long run,R&D investment improves the company's innovation and development ability,promotes the competitiveness of the company's products in the market,and finally has a positive influence on the enterprise performance.In view of the deficiencies found in the process of analysis,put forward the case company need to correctly balance performance in the short term and long term relationship,based on the existing optimization of various resources to activities in research and development,and further strengthen R&D output efficiency and so on,also hope to be able to give a reference for enterprises to bring some effective Suggestions.