Research On Influence Factors Of User Acceptance Of Intelligent Voice Assistant

Intelligent voice assistant is an application based on voice interaction technology,which can provide service results to users through semantic analysis to solve different problems.Compared to the traditional interaction,intelligent voice assistant is no longer restricted by the operating interface.With the popularity of intelligent services,intelligent voice assistant has become the core configuration of many intelligent products,and has gradually penetrated into people's lives.But at present,intelligent voice assistant is also facing some barrier such as low function utilization and privacy protection.Based on the user perspective,this research mainly studies on the factors of intelligent voice assistant acceptance.We analyse the development status,interaction characteristics,existing problems and user concerns of intelligent voice assistant,then select the UTAUT model as the basic model of the research.Combined with the recognition effect,anti-jamming capability,feedback effect,response time,perceived playfulness and trust,we build the acceptance model of intelligent voice assistant based on UTAUT model,and propose the corresponding hypothesis.According to the scale of variables,we design a questionnaire suitable for this study.We use SPSS and AMOS as the main research tools to do the data statistical analysis,reliability analysis,validity analysis,structural equation analysis and moderator analysis.The research shows that feedback effect,facilitating conditions,social influence,performance expectancy,trust,perceived playfulness and effort expectancy have positive impact on user acceptance of intelligent voice assistant,the gender,occupation,experience and frequency have moderating effect on user acceptance.The conclusion of this study will help to explore the development rule of intelligent voice industry,and provide reference for product design and operation of service providers.We hope that it can improve the user satisfaction and the promotion of intelligent voice assistant.