The Appearance Design Of Docking Station For Business

In the mobile office era,"portability" has become the primary consideration for most users when purchasing laptops.More and more laptop manufacturers have introduced "thin and light laptops",but while improving portability,they have also made other designs.Sacrifices,such as reducing interfaces or ad opting a smaller Type-C interface,add a lot of inconvenience to the user's daily use of the laptop.With the rapid development and further upgrade of hardware equipment technology,people's needs for office and life with electronic equipment have also cha nged.New types of consumer needs show different degrees of development under new mobile office conditions,and new categories begin Challenge the market.This topic comes from the docking station design project of ANKER company.The docking station business established to adapt to the market development trend is an important product line of ANKER.The technical category can quickly enhance the professional brand image,but it also needs to go through the products of different price ranges.Improve the overall market layout.In this context,based on the lack of current ANKER product layout in low-cost docking stations,it has become a top priority to develop a basic flow product to consolidate the business.This product is mainly positioned as an enterprise-oriented docking station.First,it enters the enterprise channel with a low-price strategy,and secondly,it uses low-cost trunk products to grab market share in the low-priced segment.The shape design of the enterprise-level docking station will be differentiated from the existing design styles in the market to reflect the fashion and technological sense of the docking station and form a differentiated innovation point to attract enterprise customers to purchase.And its functional positioning will be d ifferent from the previous fully consumer-oriented docking station,which attracts target groups with scientific technology allocation and special functional requirements,and meets the requirements of different types of users.All in all,the product not only caters to the needs of consumers who pursue cost-effectiveness,but also points out the direction for future product design for the enterprise side.Since the docking station is a member of the brand product line,the product design of the docking station will follow ANKER's brand identification rules.At the beginning of the project,after the design goals were determined,the development trend of the enterprise-level docking station category products was analyzed with the help of desktop survey,cluster analysis,longitudinal analysis,image analysis and other methods.After fully understanding the current situation of the industry,a comprehensive analysis of the positioning of enterprise-level products is made.The analysis focuses on how to create a differentiated design,and predicts the future trend of the industry through various data researches,and grasps the vacancy of new products in the market.Positioning and design direction,conduct in-depth research on the brand establishment direction of the design-oriented market.In the design process,first use the image vocabulary and user expectation feedback to establish an image context version to clearly understand the modeling semantics of the enterprise-level docking station.With the theoretical support of all the previous work,the design and implementation part was started.After several rounds of review,the plan that best fits the corporate culture was selected to refine the details until the prototype was completed.In the design summary part,review and reflect on the design project,and summarize the shortcomings and gains in the project process.