Research On Agricultural Service Model And Subject Interaction Based On Internet Of Things

Informatization is the commanding point of agricultural modernization.The development of informatization and the construction of agricultural modernization will bring great opportunities for China's agricultural informatization.In reality,however,China's agricultural informatization is in its initial stage,with a weak foundation,relatively backward development and low overall level.In particular,the agricultural service system based on modern information technology is seriously lacking,which has become a major problem restricting the development of agricultural modernization.In this context,it is necessary to study the driving mechanism of modern information technology such as Internet of things for the modernization of agricultural service mode and the interaction among stakeholders in the process of technology driven agricultural service model modernization transformation,In this way,it can enrich the existing academic research to a certain extent and provide a feasible solution for the research of regional agricultural service modernization transformation.In this context,based on the research review of the development of Agricultural Internet of things industry,agricultural service mode and other topics,this paper makes clear the starting point to explore the modernization transformation mechanism of agricultural service mode driven by technology and the main interaction relationship in this process.First,based on the collection and analysis of documents and data,systematically grasping the overall development background and current situation of the agricultural Internet of Things in Shanxi Province,laying a foundation for further focused analysis.Secondly,relying on case studies and survey research,through dissecting the demonstration experiment of Internet of things and the transformation case of agricultural service mode of regional agricultural service leading enterprises,this paper discusses the specific mechanism of modern information technology elements for agricultural service model transformation and industrial chain integration,and proposed a modern agricultural service model that enables online and offline mutual empowerment and integrates industry chain subjects and resources Thirdly,based on survey research and in-depth interviews,through the analysis of the application and promotion cases of the Regional Agricultural Internet of things,starting with the technological transformation elements,this paper re discusses the interest concerns,role positioning and interactive relations of the key subjects involved in the technological application and service transformation,propose a benign interactive mechanism guided by the government as a whole,driven by the practice of service targets,and integrated by service companies,this can promote the transformation and upgrading of local agricultural services and the development of modern agriculture.Based on the above research,this paper puts forward the optimization solutions for the transformation of agricultural service mode based on Internet of things and the construction of interactive relationship between the main body:the first is to build a modern agricultural comprehensive service mode driven by information technology,to create an integrated agricultural service mode online and offline,to construct two core carriers of "Agricultural Technology Service Center+demonstration park" offline and online "Internet of things+agriculture" intelligent agricultural service platform;at the same time,relying on the driving role of Agricultural Internet of things on the transformation of agricultural service modernization,it widely links and integrates all kinds of subjects and high-quality service resources in the upstream and downstream industries,and continuously promotes industrial integration and upgrading.The second is to explore the positive subject interaction mechanism in the construction of Agricultural Internet of things service mode,that is,with the deepening of Agricultural Internet of things technology application,the government should change from the supporter to the coordinator,organically unify the government public welfare service and market operation service;the service object should be changed from passive to active,driving the upgrading and development of the entire industrial service chain from the demand side;agricultural service Enterprises and other business service providers should enter the bureau from the outside,actively respond to the diversified service needs of service objects,integrate the upstream and downstream main bodies and superior resources of the industrial chain to form agricultural service alliance,and finally realize the positive impact of technology driven on the transformation of agricultural modernization.