Research On The Impact Of Digital Media Technology On Commercial Advertising Design From The Perspective Of New Media

With the rapid development of Internet information technology,"everything is media" and the arrival of 5g era,people have unconsciously entered a digital media era of "everything is media".The emergence of digital media technology has injected fresh blood and energy into the public art design,which has an important impact on the commercial advertising design,the public aesthetic value and the change of visual culture,and has brought earth shaking changes to our lives.Based on a comprehensive review of the existing research results on digital media technology and commercial advertising design at home and abroad,this paper reviews and summarizes the concept,characteristics,main technology types of digital media technology,as well as the origin,development,attributes and communication characteristics of commercial advertising design.On this basis,starting from the important characteristics of digital media technology and commercial advertising design communication,this paper demonstrates the close relationship between the two.Then,this paper selects the successful cases of applying VR,holographic projection and AR technology to commercial advertising design,discusses and analyzes them one by one,and tries to summarize the important influencing factors of the application of digital media technology in commercial advertising design.Finally,from the three aspects of commercial advertising design thinking,design content and design means,this paper discusses the important influence of digital media technology on commercial advertising design.Specifically,it includes: the expansion of functional and practical aspects,the guidance of emotional acquisition,the enhancement of interactive experience,the improvement of public participation,the enrichment of technology application,and the innovation of visual communication.Through the application of digital media technology,designers can make better use of digital media technology to guide the development of art design.