The "Epidemic Of COVID-19" In The Individual Image Narrative At Bilibili

In the first half of 2020,people of all ethnic groups in China fought a thrilling war against the epidemic,made great efforts to achieve great strategic achievements in the fight against the Covid-19 epidemic,and created another heroic feat in the history of human struggle against diseases.During the epidemic,the communication channel of physical space was closed,and the network virtual space became an important communication space,which directly accelerated the change of people's information communication mode and the evolution of tools.In the era of network new media communication,in the context of increasingly diversified narrative reality and communication,the public increasingly understands the diversity of social reality through individual narrative or individual experience.Especially in the event of disaster,individual narrative,as an important supplement to national narrative and media narrative,forms a more perfect narrative system,which enables the audience to further understand the concrete and real social situation through differentiated individual narrative.Individual image narration has become an important part of network expression,and each individual is a witness to the epidemic situation.With the help of image narration,individuals can tell their experiences and viewpoints in the epidemic situation differently,which makes individual image narration have more social value.In this paper,through the detailed coding research of video materials in Bilibili,the correlation analysis of shooting perspective and video narrative expression in Bilibili's individual video narrative is carried out,and the relationship between video production and content expression in Bilibili is explored through the quantitative research of video shooting perspective and narrative method.Further exploring the dynamic development of individual image narration,with the help of the concept of "new new media" put forward by Paul Levinson,this paper finds that the individual image narration in Bilibili shows an obvious trend of media humanization in the path of media evolution.Bilibili's individual image narrative is constantly close to human senses in video perception;Replacing traditional media as a messenger of public events;While reproducing the truth,maintain or even increase the extension of time and space by the old media;Give viewers and producers the right to use media free of charge;Complement the defects in the old media to better meet the needs of human communication.Under the evolutionary trend of meeting the communication needs of human society,Bilibili's individual image narration shows the wireless portability and ubiquitous connectivity of the Internet,which together promote the development of network individualism.On the basis of establishing mutual trust between individuals,individual image narration in Bilibili has formed a content production mode of interactive text construction,which enhances the importance of network individuals in content production,and makes individuals gradually become the key nodes in the network individual community under the environment of new and new media.