A Study On The Strategy Of Micro-Communication In Jiangxi Tourist Destination

With the development of information technology and changes in consumer behavior,the dissemination and dissemination of tourism information has undergone profound changes.The dissemination of content and audience,communication platforms and terminals,and communication channels have been optimized in the new media era.In order to better realize the dissemination of tourism information,traditional tourism urgently needs to find a kind of information media to meet the needs of current tourists,in order to achieve the purpose of intelligent tourism.Therefore,the travel destination WeChat platform came into being.Travel destination WeChat based on the WeChat platform,fully enjoy the WeChat use of the crowd,the use of high frequency advantage,so that the spread of tourism information to break the constraints of time and space to meet the current needs of the urgent needs of tourists.In addition,the destination WeChat rooted in the smart phone and WeChat two platforms,its convenience,real-time and geographical advantages such as geographical limitations is the traditional tourism information transmission can not be compared.Based on the background of mobile Internet and large data,this research is based on the theoretical model of "use and satisfaction",through the media contact and usage demands put forward by Katz and others(understanding needs,emotional needs,personal integration needs,Social integration needs and stress relieving needs)and Lewis and Klein pointed out that the degree of satisfaction embodied in the two indicators(real needs and expectations of demand),to build a new quantitative research model.This model takes Lushan and Tengwangge micro letter public number as an example to study the data by means of questionnaires.Finally,in the form of data analysis,the degree of satisfaction of tourists using Lushan micro letter public number is analyzed.The results show that the tourists Level tends to expect demand,that is,to meet a higher degree,but relieve stress and other aspects of the demand to meet the minimum.In this study,we selected the natural tourist attractions of Jiangxi Province as the research direction of Lushan and 4A level humanistic tourist attractions in Tengwangge,which was the research direction.Through the model construction and data analysis,we discussed the influence degree of tourists' demand on the demand and the construction of Lushan WeChat Use and meet the model,on this basis to explore thetravel destination of WeChat transmission of the problem,and put forward the corresponding coping strategies.This study focuses on the focus of Lushan tourist scenic spot and Tengwangge tourist area,and hopes to study the basic strategy of micro-communication of tourism destination by studying the situation of micro-communication in Jiangxi and the whole country.The research object of this paper is the official WeChat public name of Lushan and Tengwangge tourist area.Through the study of the WeChat transmission between the two places,it can provide effective suggestions for the WeChat operation of tourism destination in Jiangxi Province and the whole country,so as to enhance the trust of Jiangxi and national Dissemination and marketing effect,promote regional tourism economy and the development of the national tourism industry.At the same time,the study of the micro-communication of the tourist destination conforms to the trend of the times,and the application of the new new media to the tourism information transmission has become the trend of the times,which will open the new media era of tourism information dissemination.As a new type of tourism information transmission medium,the micro-letter of tourist destination inevitably has certain problems in its development process,which will restrict the healthy development of travel destination micro letter.In the travel destination micro-information dissemination process,a large amount of information may not be fine on the tourists anesthesia and dependence phenomenon,while rumors and other negative remarks may take advantage of the development of micro-travel destination immature and wantonly spread.In addition,the Lushan WeChat public survey found that the level of interaction is generally not high,which may be immature platform technology or lack of awareness of innovation,and tourism information dissemination more or less there is a certain commercial,regulatory And the legal system is not perfect there may be over-marketing phenomenon.In order to promote the harmonious and healthy development of tourism destination WeChat platform,on the one hand to create a good communication environment to enhance the media literacy of visitors,on the other hand,to enhance the platform's technical capabilities and innovation,strengthen supervision and legal system,The WeChat platform for tourism destination health,orderly and stable development.