Research On The Influencing Factors Of Xinjiang Small And Medium-sized Cold Chain Logistics Enterprises' Willingness To Adopt The IoT Technology

With the advancement of science and technology and the transformation of economic structure,my country's cold chain logistics industry has taken a new step.As a national strategy in the new era,the application of IoT technology in cold chain logistics has always been a hot spot of people's attention.As one of the main producing areas of characteristic agricultural products,Xinjiang should promote the development of its cold chain logistics industry,and establish and improve the “standardization” and“informatization” system of cold chain logistics,in which small and medium-sized cold chain logistics enterprises play an irreplaceable role.This paper analyzes the development status of Xinjiang cold chain logistics and IoT technology from the perspective of countries,regions,and enterprises through data collection and preliminary investigations and interviews with enterprises,and finds that Xinjiang cold chain logistics and IoT technology show a good momentum of development.However,many enterprises still have problems with backward technological system construction,especially the lagging adoption of advanced technologies,and the low level of "informatization" of cold chain logistics.The development of enterprise cold chain logistics is indispensable for "technical choice" or "technological innovation".In view of the fact that most enterprises also expressed the willingness to adopt the IoT technology,but still have some concerns about adopting the IoT technology,this paper designs the research content of factors affecting the willingness to adopt the IoT technology in small and medium-sized cold chain logistics enterprises in Xinjiang.The main contents are as follows:First of all,after reading the relevant literature and collecting the results of research interviews in this paper,the philosophy of technology,technology choice theory,technology innovation theory,and TRA theory are used as the theoretical foundation of this research,and the technology acceptance model(TAM)is selected as the research.Framework,and adding other influencing factors to expand the model,and put forward 14 research hypotheses that affect the willingness to adopt the IoT technology.Secondly,through the design and revision of research plans and questionnaires,a questionnaire survey was conducted among268 middle and senior managers in 33 enterprises to collect and organize data.Third,use SPSS22.0software for data inspection and related statistical analysis.Finally,AMOS22.0 software was used to create a structural equation model(SEM)to verify and analyze the research model and 14 hypotheses of this paper.The research results confirm that the willingness of enterprises to adopt the IoT technology is affected by the combined effects of six factors,including perceived cost,perceived risk,and compatibility.Among them,the most obvious influencing factors of enterprise IoT technology adoption intention is perceived usefulness,and the rest are: social influence,perceived cost,compatibility,perceived ease of use,and perceived risk according to the degree of influence.Between social influence,compatibility,perceived usefulness and willingness to adopt the IoT technology,the first three have a positive and obvious impact on the latter.Between the perceived cost and the willingness to adopt IoT technology,the former has a negative and obvious impact on the latter.In addition,each influencing factor also has a positive or negative mutual influence relationship.Perceived risk,perceived cost,compatibility and the willingness to adopt IoT technology also have a mediating effect.Based on the analysis of the above conclusions,this article proposes to improve the Xinjiang cold chain logistics system from the perspective of the government and enterprises,and actively adopts relevant suggestions on the IoT technology,in order to jointly promote the rapid development of Xinjiang cold chain logistics.