Research On Linyi Party News’ Report On Yimeng’s Red Culture

Yimeng red culture,as an important part of the advanced socialist culture,has long been boosting the development of politics,economy and culture in Linyi.In recent years,Linyi Party newspapers,mainly Linyi Daily and its affiliated "Official Microblog" and "Linyi Learning Platform",earnestly implement the spirit of the 19 th CPC National Congress,actively promote the transformation of the newspaper industry and media integration,and take the initiative to undertake the glorious mission of inheriting and carrying forward the red culture.To study the dissemination of Yimeng red culture by Party newspapers in Linyi is helpful to systematically grasp the reporting rules and existing problems of Yimeng red culture,to deepen the innovative reporting of Yimeng red culture,and then to improve the popularity of Yimeng red culture and strengthen the sense of national identity.This study collects and sorts out the news reports about Yimeng red culture in Linyi Daily from October 2019 to March 2021,selects 894 news samples,and analyzes the news samples from the perspectives of the number of reports,the genre of reports and the theme of reports by using the quantitative analysis method.In addition,the project has carried out quantitative analysis and text analysis on the new media platforms affiliated to the Party newspaper in Linyi area,such as the official microblog of Linyi Daily and the Linyi platform of "Learning to Strengthen China" for nearly a year.Drew the following conclusions: through the analysis of linyi district party newspaper reports on the river bank Mongolia red culture has certain positive effect in the process,main show is: the reported number of relatively stable,reporting objective attitude,report form break through original newspaper the inherent way of writing,the wider reported theme involves the populace life.At the same time,there are also some shortcomings,such as:single reporting Angle and high repetition of propaganda content,fixed language style of the report,insufficient exploration of historical and cultural background,immature new media operation team,etc.In view of the above problems,this study puts forward several suggestions and countermeasures: pay attention to balanced reporting,realize the diversification of communication content and methods,innovate the reporting style and content,deeply explore the historical and cultural deposits,and build an integrated and innovative media platform.