Research On Cost Control Optimization Of Internet Video Enterprises

In modern enterprise management,the establishment of cost control optimization system is a necessary means to achieve enterprise strategic objectives,enhance enterprise value,and promote the further development of enterprises,especially in Internet video enterprises.In recent years,the entire network video industry is slightly tired in the face of huge operating costs.In addition,the single profit model,the continuous adjustment of relevant policies and the strong competition of TV stations make the Internet video industry in a difficult development environment.Therefore,it is a powerful means for enterprises to seek benign development path and core competitive advantage to upgrade cost control to strategic development height and establish cost control system in line with their own development.In this paper,through the construction of Internet video enterprise cost control process optimization system,according to the case enterprise Sohu Video cost composition,characteristics,analysis of management and control status,comprehensive consideration of strategic factors and policy risks in the cost control process of the important role,and further discusses Sohu Video through the construction of cost management and control optimization scheme to the development of enterprises The effective function has gradually realized the goal of "reducing costs and narrowing losses".This paper focuses on Internet video enterprises to study the cost control issues,and constructs a cost control process optimization system which breaks through the traditional cost management mode and takes into account strategic factors and policy risks.It is an innovative attempt to expand and enrich the relevant theoretical research literature of Internet video enterprises' cost control.At the same time,it selects the representative Sohu Video in the industry for typical case study Based on the specific cost control mechanism and process of enterprises,this paper analyzes the effect and problems of cost control,and puts forward practical and effective optimization countermeasures combined with strategic cost management theory,which has reference value for other enterprises in the same industry to improve cost control.