Advertising And Marketing Strategy Of Luoyang TV

Media advertising and marketing is the most important part of media, especially televisionmedia, advertising revenue is the main economic pillar for television. The Luoyang televisionstation that a local media, how can we in the fierce competition in the market to occupy a space forone person? On the basis of television advertising marketing’s basic theory, combined with theactual situation of Luoyang television station, based on the scientific analysis of the marketenvironment, for Luoyang television station to develop a scientific and detailed advertisementmarketing strategy, with strong use value and reference meaning.This article first elaborated the research purpose, significance and technical line of televisionadvertising, marketing and related theory are introduced, analysis and evaluation of televisionadvertising in the media advertising the position, as well as the domestic and foreign presentdevelopment situation of TV advertising. This article to Luoyang television advertising marketingpresent situation, operation mode, the existence question and so on has carried on the detailedanalysis and evaluation. This paper further on Luoyang television advertising marketing demandenvironment and competitive environment are analyzed, emphasizing the city is promoting China’sRadio and television industry development important force. Luoyang TV station in the localadvertising market core status as well as the Luoyang television station’s unique advantages inresources. In the competitive environment, points out, the print media is the television media ’sbiggest rival, and the analysis of the outdoor advertising, radio advertising and the emergingnetwork media advertising pros and cons. Finally, insist on the principle of integrating theory withpractice, for Luoyang television station to tailor the six advertising marketing strategies, includingresource management strategy, pricing strategy, channel development strategy, customer servicestrategy, brand promotion and integrated marketing strategy.