Research On Financing Efficiency Problem Of HYCM Corporation Based On Entropy Method

The development of cultural media industry not only facilitates us to know the world,but also brings us the joy of life.For the past few years,the country has strengthen policy support for the cultural media industry,and it is pointed out the cultural media industry will become the pillar industry of the national economy in 2020 in the 13 th Five-Year Plan.Under this trend,the number of companies is greatly increased.However,if a company wants to occupy a place in the industry,it needs to develop itself and inevitably needs to raise funds.At present,the financing system of companies in cultural media industry is relatively simple,and the financing efficiency is not high.How to achieve low investment and high income has become the goal of each company.The paper based on HYCM company,by means of look up literature,analysis the data and other methods,more clearly showing HYCM company current financing problem,and through analyze the current situation to provide appropriate solution to improve the financing efficiency.In the first place,the paper introduces the background of the paper,the research significance,the conclusion of domestic and foreign present situation,the method of research and the innovation of the article.In the next place,the paper introduces the implication of the financing and financing efficiency and financing theory,efficiency theory and financing efficiency evaluation theory.After that,it describes the four factors that affect the company’s financing efficiency,it includes financing cost,financing risk,financing structure and operating conditions.In the end,through the characteristics of the cultural media industry and the features of the corporation,the paper filtrates and set up the evaluation index of financing efficiency of HYCM company and establish the evaluation index situation of financing efficiency includes quick ratio,raised capital,rate of disbursement,interest cover,return on equity,current ratio,debt assert ratio,rate of net assert,main sales margin and other eighteen indicators.By using entropy method to assign weights to each index,finding out the cause of the present poor financing system of HYCM company,putting forward suitable solutions to HYCM firm.Looking forward to help optimize financing structure of HYCM company,lessen financing cost,reduce risk of financing,improve the operation situation,enhance the company’s financing efficiency,being able to support HYCM corporation and even the entire cultural media industry’s sustainable development of financing condition.