Research Hotspots And Trend Visualization Analysis Of Chinese Digital Publishing

In the 21st century,with the advent of globalization and information society,the research field of digital publishing in China continues to develop and expand,and the research results continue to increase.Facing the changes,colleagues in the field of digital publishing in China are eager to understand the progress of digital publishing research in the past two decades.For example,what are its research hotspots? What are the future directions of research ? In view of this,this paper takes the digital publishing research literature collected in the CSSCI database from 2000 to 2019 as the data sample,with the help of CITE SPACE visualization analysis software,SPSS analysis software and BICOMB statistical software,and adopts various research methods such as co-word analysis,citation analysis,cluster analysis and strategic coordinate analysis.Visualized atlas and tables are drawn to scan the general situation,research hotspots and trends of digital publishing research in the past two decades.This paper describes the number of published papers in this field,the number of published papers and cooperative relationships of the author institutions,and the citation situation of journals,to understand the research situation of digital publishing field in China.Through the analysis of keyword co-occurrence knowledge map and high-frequency keyword co-occurrence table in each stage,the evolution of research hotspots in this field was understood.Through keyword cluster graph analysis and strategic coordinate graph analysis,the research hot topics in this field are understood.Through the analysis of the emergent table and the emergent literature cluster table,the research frontier in the field of digital publishing in China is understood.Combined with the research frontier,the paper makes a judgment on the future research trend of digital publishing in China.Through the above analysis,the following conclusions can be drawn: in terms of research overview,China's digital publishing research can be divided into three stages,namely,the introduction period,the growth period and the stable period;The cooperative relationship between authors and publishing institutions is weak,and there is a lack of core academic counity.Lack of in-depth research system;The core periodical group has been formed.In terms of research hotspots,the evolution of research hotspots in the field of digital publishing in China is oriented by industry practices and emerging technologies.The six research topics are "digital publishing industry","digital publishing copyright protection","digital publishing technology","transformation of traditional publishing enterprises","digital publishing model" and "academic publishing".Among them,digital publishing industry research,traditional publishing transformation research,digital publishing technology research and digital publishing mode research are the hot topics of digital publishing research.In terms of research trends,the research frontiers in this field include integrated development,digital reading,digital technology,digital publishing industry chain,and priority digital publishing.Combines the result of research front looking digital publishing the future research trend in our country,in the next stage,the digital publishing research will continue to explore the fusion development path,explore the popularity of digital reading in the future and optimization,strengthen the research on emerging technology in the application of digital publishing and looking for high quality digital publishing talents team construction strategy.Based on the above conclusions,the following suestions are put forward: to establish a stable platform for academic exchange and cooperation in digital publishing;Strengthen the interdiscipline,innovate the research method;Strengthen the theoretical foundation in the field of digital publishing.