Research And Design Of Beauty APP Based On Fogg Behavior Model

Driven by the continuous development of the national economy,people's pursuit of a better life and the new consumption concepts,the scale of our country's beauty industry has expanded continuously,and people's demand for beauty APP products and information services has increased gradually.Through in-depth research on the needs and behaviors of users,this thesis discusses the pain points and goals of the target population when using beauty APP products,and design a beauty APP product based on FBM(Fogg Behavioral Model).At the same time,it expands the application of behavioral design in the field of Internet products design.Firstly,this research explains the specific theoretical content of the Fogg Behavior Model and its three elements,it analyzes and summarizes the current application status and feasibility of Fogg Behavior Model in different fields based on the three elements of motivation,ability and triggers.Secondly,with the beauty APP products as the research object,it analyzes them through classification research and case studies,then summarizes the development status,deficiencies and trends of beauty APP products.Thirdly,it summarizes the real needs of target users through the questionnaire research,market research,user interviews and user behavior path analysis based on the needs and behaviors of users,then constructs design indicators based on the three elements of Fogg Behavior Model.Finally,combines Fogg Behavior Model with the five elements of product design to propose a design strategy to design a beauty APP product.This thesis aims to apply the Fogg Behavior Model to the beauty APP product design,and integrate user needs,product design and business goals better from the perspective of user behavior.While meeting the core needs of target users,it also enhances the commercial value and practicality of beauty APP products.