The Motivation Of Enterprise Patent Licensing And The Matching Of Behavior And Tactics

With the increasingly fierce global patent competition and the increasingly common phenomenon of industrial patent intensive and technology intersection,the use of patents and technology acquisition and diffusion activities of enterprises with licensing as the main method are becoming more and more frequent.The ability of an enterprise to license foreign patents reflects its Industry influence,technological proliferation and commercial value creativity.When companies license patents,they often use different licensing methods for different licensing purposes.The purpose of patent licensing of most companies is to obtain profit.Some competitors in the same industry also use patent mutual licensing to solve technical cross-cutting issues.Many non-patent implementing entities license patents to many companies and often use patent litigation methods for the purpose of getting high profits.Patent licensing,as an important patent operation behavior of enterprises in global technological competition and marketization,is often motivated by complex licensing motives,and there are also big differences in patent licensing behaviors and tactics under different motives.Therefore,clarifying different patent licensing motives and licensing behavior tactics under different motives plays an important role in the decision-making and management of enterprise patent licensing behaviors.Systematically analyzing the licensing relationships between different stakeholders of patent licenses,and extracting the three types of motivations of enterprise patent licenses.Through the comparative analysis of different types of licensing behavior cases,the types of patent licensing behavior are classified from three dimensions,and the relationship between enterprise licensing motivation and behavior is revealed,the important influencing factors of enterprise patent licensing are identified from the perspective of motivation,the identification index of enterprise patent licensing motivation is constructed,and the identification method of enterprise patent licensing motivation is designed by using fuzzy mathematics theory,the matching framework and main points of enterprise patent licensing motives and behavior tactics are given,as well as corporate licensing behaviors and tactics matching under different motives.Taking Huawei as an example,this case analyzes the types and behavior characteristics of its patent licensing subjects,clarifies the motivation of patent licensing,and analyzes and optimizes its licensing behavior tactics.The patent licensing motive identification model designed in this article,as well as the patent licensing behaviors and licensing tactics under different motives,can provide management method support for the patent licensing activities of Chinese enterprises,which will be conducive to China's enterprises based on the different strategic motives to choose appropriate li censing behavior and tactic,so as to improve its patent operational capability.