The Evolution And Spread Of Domestic Culture And Museum Shows

Since the 1960s and 1970s,China's Culture and Museum Shows have undergone several historic key changes during the long development period,which has an important impact on the overall form and communication strategy of the program.On December 3,2017,the National Treasure TV program by the CCTV Variety Show Channel,the cultural and museum shows have been pushed to a new height.In less than two years,the Culture and Museum Shows in succession have won unanimous praise for their good reputation and ratings,as well as their contribution to the inheritance of Chinese culture.Since then,they have occupied a place in domestic TV programs.This kind of phenomenological Culture and Museum Shows that continues for many seasons and is continuously updated has made many TV scholars have a strong interest in it.At present,the academic circles have not been enough yet,concept definition,type attribution and development thread of Culture and Museum Shows.In particular,there are few studies on the contents,arrangement and design,audio-visual style,communication channels and effects of a great achievement National Treasures.This paper analyzes the inevitability of Culture and Museum Shows from the perspectives of economic support,policy support,cultural heritage,and social assistance.It also defines the basic concepts and types of attributions,and then explores the development of cultural programs from the context of development,and make a typical classification of innovation period.In terms of communication content,the National Treasures enters the public's field of vision with a new program form,and the innovation mode of variety + record gathers the multiple forms of variety and the real and objective record.From the history of museum building,the number of collections,innovative development,and evaluation report,explore the all inclusive Museum;from the perspective of age history and communication history,analyze the unique charm of national treasures and cultural relics,these communication contents highlight the prudence and preciseness of the program in the early planning.In terms of arrangement and design,National Treasures has made from the perspective of summary,explanation and auxiliary,highlight concise and concise language expression;from the choice of host and keepers,study the people who participate in the program;from the main links,auxiliary links to research and innovate the multiple link settings,these overall arrangement and link design are recognized by the public after the program is broadcast.In terms of audio-visual style,the indoor studio of National Treasures presents a magnificent effect,which brings audiences a feast of audio-visual language,thus feeling the shock of the picture and the exciting of the sound.From the graphic design,special effects show titles and column ring screen analysis program exquisite picture to give viewers a visual enjoyment;From the stylized soundtrack,plot background music and story-based original song to analyze the program's ancient music to the audience's auditory rendering,from a variety of selected perspectives constructed a sensory experience of sound and painting.The picture and sound of the audiovisual level present the unique aesthetic image of the Culture and Museum Shows,creating a unique world of artistic conception.In terms of communication channels and effects,National Treasures borrow the modern media,excavating the depth of We Chat public address,spreading the breadth of Sina official weibo dissemination,and setting up the official account of the new Bili Bili account number,choose the right communication channel,adopt new methods,new ways and new methods to precisely position,so that the three parties can work together to innovate communication methods,expand coverage and improve communication effect to a higher level.On the whole,the disseminators take cultural relics and museums as their communication content,arrange and design the performance forms of the program,and integrate the unique audio-visual style,Choose We Chat,Weibo and Bili Bili video website to further expand the influence and convey the traditional culture and spiritual value contained in the National Treasures to the recipients.