Research On Creation Of Long Volume Dynamic Illustrations Based On H5 Technology

In recent years,H5 Ads derived from the development of HTML5 technology rely on its novel expression forms and dynamic illustrations to make major companies aware of the important role of H5 in brand promotion.SPDC cosmetics brand through H5 technology long scroll illustrations to promote the product while at the same time spreading the Chinese traditional culture to the public,becoming a classic brand advertising.This article summarizes the design principles,creative combinations,and design strategies of H5 illustration advertising through researching the current status and problems of H5 advertising,supplemented with relevant theoretical knowledge in design,marketing,and psychology.The design practice of "VIVE" H5 advertising long scroll dynamic illustration provides innovative ideas and reference basis.The full text is divided into three parts: demand survey report,literature theory research report and creative process report.The first part of the demand report investigates the current status of H5 advertising,the current status of development at home and abroad,the status of dynamic illustrations in network design and application,the application of dynamic illustrations in H5 advertising,the application of long scrolls in online advertising,and many applications in the field of visual arts.The case is analyzed and summarized to explore the design relationship between the three,and to find the feasibility and application requirements of design creation.The second part of the theoretical research report on the literature explains the concept of H5 advertising,the development process,the comparison with traditional advertising,the concept and characteristics of dynamic illustration design,the design method of long-run dynamic illustration,and the advantages of flow experience in the planning of plot advertising.,The relationship between long-roll dynamic illustration advertising user stickiness and flow theory.Through elaboration and analysis of the theoretical relationship and necessary actions between the three,it makes theoretical guidance and starting point for later design practice.The third part of the creative process report,which based on the historical data of the brand,the contemporary background and understanding of the social environment,humanities andcustoms,historical background and the psychological survey results of the Republic of China.The report uses "semiotics" and coherent plot content processing,integrates product culture and product ideas into the plot content,and creates H5 long-roll dynamic illustrations of "VIVE" advertising illustrations.Through this graduation design,I realized that the analysis of the characteristics of the target customer group and the application of the flow theory in the advertising planning of dynamic illustration plots will make the audience have a better sense of plot immersion and achieve the best effect of brand promotion.At the same time,the implantation of network dynamic symbols in dynamic illustrations will bring great commercial application value and development prospects to brand promotion.