Analysis And Deesign Of Dsp Platform System

The development of the Internet has led to the rise of Internet advertising.Internet advertising is different from traditional advertisements such as newspapers,magazines,and TV media.The traditional advertising pays more attention to advertising exposure.Internet advertising can not only monitor the exposure,subsequent clicks,downloads,and evensome conversion data can also be obtained,and advertising delivery can be further optimized according to the subsequent conversion data.At present,Internet advertising has become the main source of income for many Internet companies,but also promoted the further development of the Internet industry.In order to satisfy the management of accounts by agencies and advertisers,make more extreme use of traffic,and meet the requirements of real-time advertising,an advertising delivery system was born.The whole system uses Java language programming technology,the front-end framework uses the most popular Vue technology,and the back-end uses SSM framework.These two frameworks reduce the code coupling and facilitate maintenance.Through the demand analysis of advertisers and agents,the advertising system is divided into five functions:user management,account management,financial management,advertising management and issuing engine.Based on the needs analysis,detailed design and implementation of each part are made.Among them,the inverted-index algorithm is used in the delivery engine to realize fast and real-time advertising retrieval.At the same time,for the security of the system going online,the deployment and going online process are standardized in this article,and functional and non-functional tests are conducted to ensure the stability of the platform after going online.At present,the system is currently in use and meets the basic needs of advertisers and agencies.Subsequently,the system will develop in a more intelligent direction,reduce the human operating costs as far as possible,and intelligently select advertisements for delivery,so as to improve the overall advertising effectiveness.