A Study On The Content Operation Of Financial New Media "DT Finance"

In the era of big data,vast amounts of data have created new realities that have an impact on our daily life.The rapid expansion of information resources and diversified acquisition methods have prompted changes in the development environment of the media.Media is the producer and transmitter of content.Content is the core resource of the media.The value and core competitiveness of the media are derived from high-quality content.This directly related to authority,communication,and influence of the media,and it is also the motivation for sustainable media development.The basic function of the media is to produce and disseminate news,to meet the information needs of the audience's perception of the changing social environment.Today,media competition is getting fiercer,if new media wants to gain more competitive advantages,it also needs to improve the utilization efficiency of media content resources,produce more high-quality content products,and improve the dissemination of content products.Only in this way can it attract more audiences and increase media influence in the changing markerts."DT Finance" is a new data and financial media under the cooperation between China Business Network and Alibaba.Through content operations,it innovatively integrates high-quality data resources,promotes the development and utilization of diversified data content products,improves media user service capabilities,and strengthens user stickiness.through innovative visual works and authoritative data reports to create high-quality data new media brands,broadened the distribution channels of content products,and enhance media competitiveness.In general,the innovative development of "DT Finance" brings freshness to the media market in the field of data finance,and tne innovation in content operations is also unique.This article takes "DT Finance " as the research object,uses the literature analysis method,the case study method,content analysis method and the internet interview method to explore the active exploration of "DT Finance " in the three aspects of content production,content presentation,and content dissemination,summarizes the effects.Through the research,it is found that the operational effectiveness of "DT Finance" mainly depends on its precise development positioning,excellent production team,reliable content sources and multi-channel interactive content dissemination.First,based on its powerful data resources,“DT Finance” establishes the content positioning of "data + finance",deploys excellent professional content creation teams,produces high-quality content.Second,“DT Finance” relies on big data technology to choose the form of data visualization to attract Users,delivering content value;Finally,“DT Finance” distributes content through its own and third-party communication channels,uses online and offline interaction to strengthen user connections and enhance the effectiveness of communication.Through the research,the author has obtained the following three aspects of content operation inspiration: First,the rational allocation of media resources to improve the production efficiency of high-quality content;Second,the active use of new technologies and the selection of appropriate content presentation methods;Third,actively explore content distribution channels,promote interaction with relationships,increase communication and influence.