A Study On The Risk Of Mergers Goodwill Audit

In recent years,the capital market of our country is facing the upsurge of M & A,most enterprises choose the way of M & A to expand in order to accelerate their growth.Media Industry is the most active in this wave of M & A,and has carried out many horizontal M & A and diversified M & A activities in the capital market.This large-scale M & A provides the development power for the enterprise income growth,the diversified investment management also lets the industry obtain the good market performance in the short term.However,the profit growth from such mergers and acquisitions is not sustainable,and the huge goodwill problem from corporate mergers and acquisitions has been gradually exposed since 2018.According to statistics,in 2018,there were 243 disclosures that listed companies' m & A target companies had not fulfilled their performance commitments,and nearly 30 percent of the inquiry letters sent by the Shenzhen Stock Exchange asked about mergers and acquisitions,much attention has been paid to goodwill impairment and performance commitment after M& A.HOW TO DIGEST The huge goodwill problem has become a difficult problem for listed companies.Because the media industry goodwill accounts for a relatively high proportion of assets,once the impairment loss occurs,it will have a serious impact on the current profit situation of the enterprise,so the enterprise management,due to the impact of performance pressure,there may be an incentive to reduce or delay the recognition of impairment of goodwill for earnings management,thus adversely affecting the objectivity and fairness of the financial statements and increasing the audit risk of the Certified Public Accountant in the goodwill audit process.Goodwill audit has always been a hot and difficult issue in the theoretical and practical fields.At present,there are many documents about goodwill and audit,but there are few studies on the combination of the two,the analysis of goodwill and audit risk is combined to enrich the theoretical basis of the research on audit risk in OTC market.In this paper,Huayi Company as a case background,the Media Industry Goodwill Audit Risk Research,a total of six parts.The first part elaborates the research background and significance of the paper,summarizes and sorts out the literature summary about the mediaindustry goodwill audit risk.The second part elaborates the concepts of goodwill and audit risk and introduces relevant theories and methods.In the third part,the audit reports of 139 listed companies in the media industry are collected,and the problems that are concerned in the audit of goodwill are studied,and the risk of goodwill audit in the media industry as a whole is analyzed.In the fourth part,Huayi brothers is selected as a case study to introduce the enterprises involved in the M & A activities,and to review Huayi brothers' specific cases on goodwill issues,and one by one Huayi Brothers by the merger and acquisition activities brought about goodwill audit risk.The fifth part is for the identified goodwill audit risks put forward the corresponding measures.