On The Innovation Of TV Program Of Party Building From The Glorious Pursuit

The TV program of Party building has Chinese characteristics.It is a TV program that focuses on the party building work such as the story of Party members and the theory of party history,and shows the socialist production and living conditions and the people’s spiritual outlook of our country.It has the function of rallying people’s hearts and inspiring people’s morale internally.It can show the national outlook and national vitality externally.It is a powerful hand in guiding public opinion and international public opinion.Since its birth,China’s party building TV program has been supported by the party and the government.It undertakes the social responsibility of leading cultural communication and value transmission.It has a natural political advantage in content production and communication channels.But the political nature also brings some limitations.Sometimes the party building TV programs have to copy the original policy,which makes the program less interesting and vivid.With the progress of production technology and the deepening of the separation system of production and broadcasting,the party building TV program began to try to innovate,try to catch the audience’s attention and implement the communication effect.The glorious pursuit of Hainan satellite TV takes the application for joining the party as the carrier,interprets the theory of Party building from multiple spatial and multi-dimensional perspectives,interprets the beliefs and actions of past generations of Communist Party members in a more humane and lively way,shows the development of the country,the construction of the party and the living conditions of the people,opens a new dimension of the production of Party building TV programs,and promotes the diversification and all-round development of TV programs Exhibition.By combing the history of Chinese TV and the development history of Party building TV programs,this paper expounds the shaping of Party building programs by the historical background and realistic environment,and analyzes the historical necessity of Hainan satellite TV’s introduction of Party building theory narrative programs.From the perspective of political economy,this paper uses case study to analyze the innovation and improvement of glorious pursuit in the selection of guests,program content,program form and communication channels.This paper holds that the narrative of the program is both macro and micro,the party building theory runs through the program as a whole,the observer comments are both theoretical and emotional,and the program form is constructed in pursuit of the journey,which provides a reference direction for the innovative development of the party building TV program in the new communication context.Based on the successful experience of glorious pursuit,the party building TV program should also focus on theoretical communication in the future,strengthen theprogram brand with the host brand,and develop the Internet audience market on the basis of grasping the local audience.I believe that the deepening reform of Party building TV programs will attract more and more audiences.