Ridicule Culture Of Network Talk Show From The Perspective Of Subculture

The word "ridicule" was introduced into China from Japan.In the critical period of the socialist cultural construction in China,along with the growing spiritual civilization demand of the people and the communication power of new media technology,a unique ridicule culture was formed.Ridicule as an important cultural phenomenon in recent years,appears in major network platform and virtual community frequently,at the same time,for meeting the demand of young viewers' watching orientation and expression demand,network talk show understands ridicule subculture and makes ridicule as the core of style.Roast has typical representation among them.From the standpoint of the subculture theory,this paper will combine ridicule culture with subculture,drawing lessons from semiotics,the carnival theory and feminist perspective,using content analysis and text analysis to research ridicule subculture of Roast,and try to get the general level interpretation of network talk shows' ridicule subculture.This article first introduces ridicule's introduction and rise in Chinese mainland,and the background of ridicule culture evolution in the network show,this paper studies ridicule culture in the network appearation and transformation,development of new media technology and network space collective consciousness guidance has given rise to program the ridicule subculture landscape,the replacement and development of network talk show' communicator and carrier of communication also helps to spread and evolution of ridicule culture.Secondly,this article interpretate Roast style of ridicule subculture from the source of the style,characterization,and presents three dimensions.Program will be from the mass culture and the mainstream culture symbol "raw materials" for fracture and restructuring,using collage,isomorphism and build means such as ideographic practice to complete the restructuring process,finally presents the entertainment and the style of the carnival.Thirdly,this paper focuses on the causes and construction logic of the ridicule subculture of Roast,and finds that it has the postmodern characteristics of ambiguous resistance behind the causes.On the other had,with the policy restrictions and cultural integration of the recruitment,ridicule subculture still adhere to the spirit of heroism until the final civilian victory.By writing freely about femininity in the program and voicing for the gay community,Roast constructed the marginalized groups subjectivity to achieve the construction of the ridicule subculture.In the end,the author summarizes the value and inspiration of "ridicule culture" in network talk shows: ridicule points to social reality,ridicule promotes identity and group resonance,and ridicule helps shape the brand image of the program and attracts the target audience.However,in order to avoid excessive entertainment tendency and potential harm of network violence,ridicule should be "popular" rather than "vulgar" and walk out of the spiritual crisis,avoiding "cultural hypnosis".