The Discourse Analysis Of Red Tourism Report In "China Tourism News"

Tourism is an effective means of cultural communication,and cultural tourism is gradually becoming a strategic pillar industry for social development and national economy.On October 23,2016,the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Outline of the National Red Tourism Development Plan 2016-2020",indicating the direction of China's red tourism development during the "13th Five-Year Plan" period.2020 is the year when the “13th Five-Year Plan” red tourism development plan ends.Red tourism is closely connected with red culture,and it is also an important carrier for spreading advanced socialist culture.The spread of red tourism information and the inheritance of red culture depend on the mass media.News media reports provide us with a window for studying red tourism.From the reports,we can obtain information about red tourism from various aspects such as education,economy,and culture.Discourse helps the media to better play the positive role of red tourism in future reports and expand the influence of red tourism.As the only national tourism industry newspaper in China,"China Travel News" is more professional and authoritative in red travel reports.This article uses literature analysis method,discourse analysis method,content analysis method and case study method,etc.,and takes China Tourism News' report on red tourism as the discourse research object,and the discourse analysis of Vatican Dick News as the theoretical basis,based on 2016 321 red travel reports from October 23,2013 to December 31,2019 are research content.First,sort out the text overview of the "China Tourism News" red travel report,analyze the macro-structure,micro-structure and discourse skills of the text in the "Red Travel Report",and combine with specific cases to draw "China Tourism" The "red travel report" in the newspaper shows the highlight of the city brand,creating an exclusive red "business card";constructing positive discourse,effectively guiding public opinion;flexible and diverse rhetoric,and discourse expression with persuasive and other discourse features.Combined with external factors such as politics,economy,culture and media,the factors that affect the discourse of the red tourism report of "China Travel News" are analyzed.Finally,through the discourse analysis of the "China Travel News" red tourism report,it is found that there are also some deficiencies in its reporting discourse,and there are problems such as the lack of educational significance of the reporting discourse and the lack of intensity of supervisory discourse,and several targeted suggestions are put forward..The main purpose of this article is to reveal the characteristics and shortcomings of the discourse of the "China Travel News" in the process of red tourism reporting through the above quantitative and qualitative analysis and demonstration,to provide a reference for the discourse research on the topic of red tourism in mainstream media,and constantly improve the media Coverage of red tourist information.