The Interactive Design Of Shanxi Aged Vinegar's Digital Display Uses Mobile Terminal

With the development and popularization of mobile Internet and mobile devices,smart phones have changed people's way of life.Mobile devices have become an important way of information exchange and cultural transmission.The development and maturity of new media technologies have created new possibilities for the inheritance and expression of traditional art.Under the background that mobile application has become a new platform for the protection and inheritance of intangible cultural heritage,the cultural communication of intangible cultural heritage is integrated with digital media technology to ensure user stickiness and at the same time enhance the audience's new experience of traditional culture.This paper mainly focuses on the digital display and preservation design of shanxi aging vinegar brewing technology,an intangible cultural heritage,and combines it with modern mobile application experience for analysis and research.The focus is on how to use mobile terminal devices for better interactive experience.Therefore,through the comparative analysis of some existing intangible cultural heritage mobile application products on the market,the selection of participating mobile application is more suitable for the demonstration,dissemination and inheritance of shanxi aging vinegar culture and shanxi aging vinegar traditional brewing technology.According to user experience theory,product positioning and design are carried out in combination with preparatory work such as product research and user analysis in the early stage,so as to combine the narrative structure of mobile application knowledge with user interaction experience,and set different functional modules for different audiences to meet the actual needs of different users.Then the visual design of mobile application interface is carried out by summarizing the principles and specifications of mobile application interface.Finally,the mobile application design of shanxi laochen vinegar is realized,and a participating mobile application is designed.The combination of traditional art and digital technology is an innovative way to protect,spread and inherit intangible cultural heritage.To mobile devices as the carrier,with fluent userexperience processes step by step guide users understand the culture of shanxi vinegar and vinegar in shanxi traditional brewing craft this intangible cultural heritage,and through the scene into the user more immersive feeling,increase the audience of intangible cultural heritage protection and inheritance of cognitive and feelings.This paper adopts literature research method,field investigation method and case analysis method.This paper studied the culture of shanxi aged vinegar,collected the data of shanxi aged vinegar traditional brewing techniques on the spot,and made a comparative analysis on the mobile applications of traditional techniques in intangible cultural heritage,so as to make a preliminary study on the mobile application design of shanxi aged vinegar.In addition,experimental verification method is also adopted in the user research.The feasibility and value transmission of the design are realized through the design of questionnaire and in-depth interview of user experience satisfaction,and the digital communication method of functional intangible cultural heritage is explored.