Research On Influencing Factors Of Users' Willingness To Use Wechat Mini Programs For Knowledge Payment

With the birth of the Internet and the popularization of smart phones,the online education and content information industry have flourished,and the forms and content of people's access to knowledge information have changed dramatically.Paying for knowledge has gradually become a part of people's daily lives.With the emergence of We Chat mini programs,companies are more and more enthusiastic about the development of mini programs.More and more knowledge-paying mini programs have landed on the We Chat platform,which has greatly enriched the We Chat application system while achieving their own development goals.Based on the huge scale of We Chat users,the development of mini programs shows great potential.Therefore,many Internet and traditional companies have begun to develop their own mini programs,actively carry out publicity and promotion activities,and provide a new mobile for We Chat users.Internet tools to guide users to understand and use.Compared with similar applications,companies that use mini programs for knowledge payment have more advantages in business development.With the help of the user selection and identification functions of mini programs,companies can more accurately identify target users,reduce their operating costs and increase marketing effectiveness,thereby realizing greater economic benefits.This also makes it clear that the business objective of the relevant enterprise is to accurately grasp the user's needs and develop the required mini programs in a targeted manner,so as to realize the good development of the enterprise itself.In this thesis,we study the influencing factors of knowledge-paying We Chat mini programs users' use intentions.Based on the use and satisfaction theory,planned behavior theory and technology acceptance model,it introduces learning knowledge,selfimprovement,social interaction,utility,leisure nine variables of entertainment,fashion trend,product itself,attitude and satisfaction have constructed a model that affects users' willingness to use knowledge-paying We Chat mini-programs.Through model modification,an analysis model based on usage preferences is obtained,which affects users' willingness to use analysis of the factors found that the most significant factors that affect users 'willingness to use are attitudes and satisfaction.Among them,learning knowledge,social interaction,utility,leisure entertainment and products have a strong positive influence on attitudes.Self-improvement and fashion trends have satisfaction has a strong influence.In addition,occupation,income and other variables have a significant impact on users' willingness to use.The main innovation of this article is to cut into the study of We Chat mini programs from the perspective of use intention,and analyze the factors of user willingness to use knowledge-paying mini programs,and propose the influence of user willingness to use knowledge-paying We Chat mini programs Factor model.Through the research in this article,it will help readers understand the user's willingness to use We Chat mini programs,especially the knowledge-paying We Chat mini programs,and what factors affect the user's willingness to use.Not only can users be aware of their own motivations,it also enables operators of We Chat platforms,knowledge producers,and applets to optimize applets based on the factors that influence users' willingness to use knowledge-paying We Chat mini programs to continuously meet user needs and obtain greater economic benefits.