| "We Chat Mini Program" was officially launched on We Chat platform on January 9,2017.As of the end of 2018,the number of We Chat Mini Program users exceeded 600 million,with an average daily life of 230 million.We Chat Mini Program relies on We Chat,the super app,to have the largest social traffic pool in China.Therefore,We Chat Mini Program community products will receive huge dividends on the basis of good design and operation."KAKA Planet" is a We Chat mini-program community product with the theme of "daily attendance" for undergraduates and master / doctoral students aged 18-28.The graduation project will focus on acquisition,activation,retention,revenue.It will be divided into three stages: incubation,growth,and maturity.From the aspects of content,users,activities and publicity,it will complete the planning of the operation plan of "KAKA Planet" mini-program,so as to promote the realization of product object and business value of the mini-program. |
