Research On The Changes Of Male Gender According To The Male Channel Of Sina

With the development and popularization of communication technology, the role Internet media played in the information transmission and ideas dissemination become increasingly prominent. The social value and the orientation of Internet value in the choice of content are correlated tightly. In one hand, it reflects the positioning of the channel which is driven by commercial interests, in the other hand, it displays the diversified development of man's social gender. At first, based on the content analysis of the Male Channel of Sina, we could see the changes of man's social gender. Then in the thesis, we could see the causes of the changes in two perspectives: culture and economy. The introduction of foreign culture is the cultural dynamics of"Sina Male", and so is the rising consuming culture. The development of economy and the economic interest provide the material basis and the driving force for"Sina Male". In the end, on the basis of the analysis of"Sina male", the thesis concludes the two aspects of the significance of it. The negative one is that the reference standard of the male constructs in the channel becomes an obstacle to the freedom of man. The positive is that it provides a choice of another possibility, it boosts up the diversity of male gender.