Research On Media Construction And Social Cognition Of Zhangjiajie Tourism Image

In recent years,affected by the improvement of the national economy,people's enthusiasm for tourism consumption has been greatly stimulated,and the tourism industry is booming.Zhangjiajie,as a well-known natural scenic spot at home and abroad,has attracted many Chinese and foreign tourists.Then,how to construct Zhangjiajie tourism image through media and how the public recognize Zhangjiajie tourism image are all related to the successful transformation of public tourism consumption behavior.However,in the current research,there are few researches on the media construction and social cognition of Zhangjiajie's tourism image.Therefore,this paper studies the media construction and social cognition of Zhangjiajie's tourism image by using the methods of literature analysis,content analysis,questionnaire survey and field research,further outlines the current Zhangjiajie's tourism image,and explores the advantages of media on its tourism image construction In order to promote the reconstruction of Zhangjiajie's tourism image,this paper tries to find out the current problems and deficiencies,and puts forward optimization strategies.The essay is arranged as follows:the first chapter is the introduction,focusing on the origin and problems of this study,the research status,research ideas and research methods of tourism image and Zhangjiajie tourism image.The second chapter is the media construction of Zhangjiajie tourism image.This part focuses on three media:newspaper,TV and Internet,and analyzes the construction of Zhangjiajie tourism image by three different media.In terms of newspapers,the author chooses the weekend edition of tourism weekly of people's daily and Zhangjiajie daily;in terms of TV media,the specific samples selected by the author are three promotional films:Forever Zhangjiajie,Oriental secret land Zhangjiajie and Hunan 24 hours;in terms of network,the author chooses Zhangjiajie bar in Baidu post bar for content analysis.The third chapter is the public acceptance and cognitive analysis of Zhangjiajie tourism image.This part analyzes the media perception and field perception of Zhangjiajie tourism image by questionnaire.The questionnaire involves three parts:one is the basic information of the respondents;the other is how the public accepts and perceives the tourism image of Zhangjiajie constructed by the media;the third is how the public accepts and perceives the actual tourism image of Zhangjiajie.The fourth chapter is the problems and optimization strategies of Zhangjiajie tourism image media construction.This part makes a comparative analysis of the media construction and public cognition of Zhangjiajie's tourism image.The author finds that there are three contradictions in the current media construction of Zhangjiajie's tourism image,namely,"the contradiction between the rigidity of media content and the audience's soft needs","the contradiction between some media agenda settings and public choice",and "the contradiction between the strength of communication and the audience's reception" "In this regard,the author puts forward the corresponding solutions:we can further optimize the tourism image of Zhangjiajie by "digging into the meaning of the text,enhancing the emotional resonance","listening to the social voice,paying attention to the feedback of the audience",and "connecting points and networks,strengthening the communication force".The last chapter is the conclusion.In a word,the author found that the image of Zhangjiajie constructed by media has a positive correlation with the image of Zhangjiajie perceived by the public,especially in the construction of tourist attractions,showing a high degree of consistency.However,it is worth noting that in terms of service quality and consumption level,both the media construction and the reality level of newspapers are different from the actual perception of the public,which is also the weak link in Zhangjiajie to improve its tourism image.