Research On The Development Strategy Of E Extracurricular Education And Training Co., Ltd

China has been advocating education since ancient times,and has always attached importance to the innovative development of education.For example,Confucius,an educator of the Confucian school,put forward the ideas of "education without distinction","internal benevolence and external propriety","teaching according to aptitude" and other ideas to promote the continuous development of education.Since the 19 th National Congress of the Communist Party of China,China's economy has developed with high quality,and the national income level has been continuously improved.Education is the foundation of the great cause of the future.The state has vigorously supported the education cause and promoted the steady development of the process of education modernization.A series of national education policies have been gradually introduced,education laws and regulations have been continuously improved,and people's emphasis on education has continued to increase,promoting the rapid development of the education and training industry.The changes in the structure of today's social development and the continuous development of all walks of life have made the demand for vocational skilled talents expand,and the demand for professional skilled talents is even stronger.In the context of the active promotion of national policies and the change of people's traditional concepts of vocational education,parents are no longer bound by traditional concepts of education,their attitudes towards vocational education have changed,and the number of secondary vocational students participating in vocational education has continued to increase.As the foundation of vocational education in today's society,secondary vocational education and training has become an emerging product in the education and training industry,and continuous development and expansion is imperative.A good policy background,strong social demand,lower barriers to entry and higher profit margins promote the vigorous development of the education and training industry.E Extracurricular Education and Training Co.,Ltd.was established in 2019.It is a vocational education and training enterprise mainly focusing on secondary vocational education and training,supplemented by academic qualification training and vocational skills training.This paper takes E Extracurricular Education and Training Co.,Ltd.as the research object,combines PEST analysis and Porter's five forces model to conduct in-depth excavation,and concludes that the company has opportunities for industrial policy support,increased market demand,high parental recognition,and the development of online education.The threat of fierce market competition and innovation of educational concepts;secondly,the internal environment analysis of E Extracurricular Education and Training Co.,Ltd.from the perspectives of resources and capabilities shows that the company has the advantages and talents of superb teaching level,clear corporate culture,and beautiful campus environment.Disadvantages of serious loss,imperfect assessment and promotion system,and lack of organizational capabilities;finally,a strategic matrix is formed according to SWOT analysis,and a strategic plan suitable for enterprise development is screened.The strategy is the realization path of the enterprise development strategy,and focuses on the development of business such as building brand management,strengthening teaching research and development,and improving the service system.The purpose of this paper is to improve the level of the enterprise in teaching,management,service and other aspects through the research on the development strategy of E Extracurricular Education and Training Co.,Ltd.,to provide a basis and reference for E Extracurricular Education and Training Co.,Ltd.to formulate a development strategy,and to promote the rapid development of the enterprise.At the same time,it provides reference for the strategic development of other companies in the industry,and promotes the sustainable development of the education and training industry.