Research On Publicity Design To Enhance The Awareness Of Online Violence And Defense Capabilities Of College Students

As the main platform for netizens to express themselves,communicate and share,social media has facilitated people's daily lives from multiple dimensions such as information transmission,resource sharing,instant interaction and entertainment,and has become an important part of people's use of the Internet.At the same time,social media has become an accelerant for online violence.Recently,China has begun to vigorously rectify cyberspace,set up a network security week,issued the "Regulations on the Ecological Governance of Network Information Content",and carried out "Clear and Clear" special actions,etc.,but online violence still impacts the healthy network ecological environment and mainstream social values,and the road to improving online violence is obstructed and difficult.As an important force in the future development of the country,the university student group has a high degree of online participation,but their minds and ideologies are still in the stage of development and formation,and they are vulnerable to the impact and impact of online violence.Therefore,this article will explore how visual design can be used to enhance college students' awareness of online violence and improve their self-defense capabilities.In view of the current lack of research status in China to defend against online violence from college students,this paper comprehensively uses the literature analysis method,questionnaire survey method,interview method,case analysis method,etc.,to focus on the following three aspects: First,by combing the group characteristics of college students,the forms and influencing factors of college students' participation in online violence,this paper tries to analyze and grasp the core issues.The second is to investigate and analyze the Internet habits,cognition and attitude of college students on online violence,and summarize the pain points and needs of college students for related design content.Finally,the humanized publicity strategy is summarized: 1.Subdivide the scene-based promotional content,that is,use high-quality content to attract the audience and bring users an immersive experience through scenario-based design.2.Strengthen the social and interactive publicity methods,that is,strengthen the social attributes of the publicity design to create a tribe of interests for users,and optimize the interactive experience to enhance user participation.3.Youthful and diversified publicity channels.That is,to create a young publicity label to cater to the user's group characteristics,the use of diversified communication channels to expand the impact.Under the guidance of publicity strategies,this project publicizes the latest national laws and regulations on online violence by creating public accounts,making interactive videos,and creating mini programs,and guides college students to standardize online words and deeds to strengthen network literacy.Continuously optimize the design scheme during the release testing process of visual content and based on feedback to improve the quality and communication value of the design content.By summarizing the publicity design methods to enhance the cognition of college students and prevent online violence in the social media environment,including scenario design,strengthening social networking,creating propaganda labels,and diversified communication,we will help the construction of China's clear cyberspace.