The Study Of The Development Strategy Of HM School

HM school is a for-profit private international school that provides academic education to students aged 3-18.Since its establishment,the school has exported a large number of outstanding graduates for the society and universities.Private schools are more flexible than public schools.Since the reform and opening,private schools in China have made up for the financial deficit from the beginning and developed gradually into internationalization and diversification.In the past ten years,the ministry of education of China has introduced a series of policies to promote and regulate private schools in China better than before.Political,economic and culture communicate more between different countries.A large number of foreigners come to China to invest,study and work.And a lot of Chinese students want to study aboard.But one coin has two sides.At present,China's private education is generally lagging behind some developed countries.Our education industry is still an incomplete market,which monopoly and competition coexist.Private education still inevitably encounters many difficulties and bottlenecks in the development,with the policy favoring the public education,and the competition among the private schools is becoming increasingly.In order to achieve the school development goals and keep sustainable development,HM school needs to strengthen its strengths,reduce its weaknesses,seize opportunities and avoid threats.Based on the knowledge of strategic management,the paper will study the development strategy of HM school from four parts: strategy analysis,strategic choice,strategic implementation and strategic evaluation.Firstly,the paper analyzes the internal and external environment of HM school.The internal environment analysis mainly talks about the school's management situation,human resources,financial status and school-running level.The analysis of external environment is mainly from three parts: external macro environment analysis,school industry environment analysis and school competition analysis.PEST analysis and Michael Porter's Five Force Model are used to analyze the external macro environment and industry environment of the school.The main competitors of HM school are listed in the analysis of school competition.Secondly,SWOT analysis is used to analyze the strengths and weaknesses of the school,the threats and opportunities brought by the external environment.Then these four aspects are combined strategy matching,in order to determine the school's future development strategic.According to the two development goals of "scale expansion" and "brand promotion",the overall development strategy of HM school based on curriculum development,and the competition strategy of functional level is the target agglomeration and differentiation.Finally,put forward implementation strategies and steps to ensure and implement the development strategy.Besides,monitoring and evaluation in the process of implementing the development strategy,and managing the possible risks,so as to keep its development strategy on course.