Font Size: a A A

Research On The Development Strategy Of YNGS Academy

Posted on:2019-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:S M GuoFull Text:PDF
GTID:2437330563457802Subject:(professional degree in business administration)
Abstract/Summary:
As an important part of higher education,private colleges and universities play an important role in cultivating applied talents,promoting the development of local economy and realizing the popularization of higher education.This article takes the YNGS College as the research object,uses the relevant methods and theories,combines the strategic management and the actual situation of the YNGS college,makes a more in-depth analysis and Research on the development strategy of the YNGS college,and adopts the method of linking theory with practice,formulates a strategic model suitable for its own development,and intends to solve its development.Problems encountered in the process.This thesis mainly includes six parts: the introduction introduces the background and significance of the topic,the thinking and method of the research,the content of the research;the second part is mainly the basic theory and the status of the research at home and abroad;the third part analyses the status of the development of the private higher education industry in China and introduces the development status of YNGS College;The four part systematically analyzes the macro environment of YNGS Institute,analyzes the opportunities and threats facing the development of YNGS college,and makes strategic choices on this basis.On the basis of the above analysis,the fifth part has formulated the vision and goal of the development of YNGS college and clarified the overall strategy,business strategy and job of the YNGS college.It can be a strategy.Finally,combined with the actual situation of YNGS Institute,the paper puts forward some targeted safeguard measures to ensure the implementation of YNGS Institute’s development strategy.Through the analysis,the author believes that the YNGS college should make full use of the favorable external environment,make full use of the internal advantages,select the growth strategy,take the differential development road,highlight the characteristics,adhere to the "applied" "skill type" talent training goal,and realize the goal of "creating the first class applied university in China".
Keywords/Search Tags:Yunnan University of Technology and Business, Private University, Development Strategy, PEST, SWOT
Related items