Research On The Development Strategy Of The Colorful Yunnan Gryffindor International Bicycle Festival

In recent years,the sports industry has attracted a large amount o f social capital,and the sports industry has achieved rapid development.This study takes the development strategy o f the co lorful Yunnan Granfondo Internat ional Bicycle Festival as the research object.By discovering the problems exist ing in the current Granfo ndo development strategy,it proposes corresponding countermeasures,which is for the sustainable development o f the event itself and the sports industry in Yunnan Province.The development o f the local econo my is o f great significance.In view of the problems in the development strategy of the Granfondo Bicycle Festival,this paper analyzes the external environment and interna l environment o f Granfondo by using PEST analysis tools,reveals the opportunit ies and challenges faced by Granfondo,and recognizes Granfondo.The advantages and disadvantages of more development.Then through SWOT analysis method,strategic selection of the advantages,disadvantages,opportunit ies and challenges of the event is a breakthrough.Using literature,expert interviews,questionnaires and logic analysis,the key to strategic choice is to focus on itself and exert external advantages.Overco ming internal defects,starting from the event itself,improving qualit y,thereby enhancing the brand effect;Second,making full use of external opportunit ies,avo iding external risks,and pro moting the deep development of Granfondo in Yunnan.Establish Granfondo's different iated development strategy,and propose Granfo ndo's strategic goals and plans.Finally,according to the characterist ics o f the development strategy,and to address the problems of Granfondo's development strategy,the fo llowing conclusions are drawn:First,enhance the Granfondo brand effect and social benefits.The three-year development plan of “Granfondo” will be formulated to improve the level and influence of the competition in an all-round way,and at the same time,the things of Yunnan national characteristics can also go international.The spirit,purpose,atmosphere and guarantee of Yunnan Granfondo are combined to create the brand of Granfondo.The creation of a classic event with a large influence,a large number of participants,and high praise from major media reports has finally made Granfondo a world-renowned international brand event.Such as: the creation of Granfondo leaders,research and development of derivative sports tourism products,the formation of Granfondo spillover effects.Second,establish a market-oriented management system.With the cont inuous improvement of the operat ion mechani sm o f the Granfondo market,the ro le of the government and enterprises in the co mpet it ion is more clear,and government services,business operat ions,and social linkages should be the model o f Granfondo.Opt imize operational ideas,cont inuously reduce go vernment expenditures,implement government-supported,market-oriented operations,establish event business operat ion management companies,and accelerate market development.At the same time,to achieve a diversified financing side.Expand Granfondo financing channels,especially to explore new sources o f funding.In the choice of Granfondo financing channels,to ensure the stable inject ion of government funds,we should focus on social fund-raising channels and act ively explore new ways and new sources o f funding.For example: mining Granfondo advert ising revenue,Granfondo renown rights,and issuing Granfondo event co mmemorative products.Third,create a sports + tourism industry value chain.Yunnan Province can co mbine its own advantages,play the role o f regional tourism,expand the tourism industry,create a new tourism industry,and focus on the development of "sports + tourism + culture",making Yunnan the preferred dest inat ion for tourism.At the same time,the state also attaches great importance to the development of the sports industry,advocates the fitness of the who le nat ion,integrates sports into life,develops the format of sports tourism,st imulates the vitalit y o f the sports industry,guides the public to part icipate in sports,strengthens exercise,and enhances the nationa l physique.In the 13 th Five-Year Plan of the National Tourism Development Co mmittee and the Nat ional Sports Bureau,the co mbinat ion o f tourism and sports has been clearly emphasized.The combinat ion o f tourism and sports has beco me a new way o f leisure to lead new consumpt ion hotspots.Under the nat ional "One Belt,One Road" strategic pattern,Yunnan should be developed into a major province o f national culture,a strong green economy and a major econo mic channel for South Asia and Southeast Asia.Therefore,the event execution co mpany should make full use of Yunnan's geographica l advantages,relying on historical and cultural characterist ics and ethnic customs,and focus on making efforts in sports tourism and cultural exchanges.