A Study On Promotion Strategies For The Satisfaction Of The Tourists Studying In The Three Lanes And Seven Alleys Historical And Cultural District Of Fu Zhou

With the in-depth integration of culture and tourism industry in China in recent years,the culture and tourism industry has been growing and developing,and a number of new products and new formats have been bred.These products and formats constantly promote the joint development of the cultural and tourism industry,and gradually promote the exploration of new ways of combining cultural and tourism with economic development.As a comprehensive social practice activity,research travel integrates culture,education and tourism,and is a bridge to break down industry barriers and cross boundaries.At prese nt,the development and policy studies trips also has a certain degree of dislocation,industry standards have not kept pace with the development of the research learning trip,also studies teaching evaluation is not standard,etc.,caused by its own resou rces around the roll out of a series of studies travel products,but because of the lack of guidance,there are shallow studies product levels,content,form the same problems.At present,as a transformation of the tourism industry,research products have been upgraded to version 3.0,with broad development prospects and high market expectations.In such a background,cultural tourism business card of Fuzhou in Fujian province three alleys and seven lanes how to utilize the rich cultural resources,deeply understand the demand of tourists travel to studies,development of more targeted and attractive research learning travel products,travel through studies lead to the development of other text brigade forms,three alleys and seven lanes is a study of the d evelopment of the travel direction and goals.This paper uses the IPA analysis method,combines the theoretical basis of tourist satisfaction,and uses ricks scale method to design the tourist satisfaction questionnaire of research products of Three lanes and seven alleyways for evaluation,and tries to provide a model for the design path and practice field of research travel products suitable for this type of historical and cultural blocks.As a popular field derived from tourism products,research travel has high market research value.The exploration and study of the evaluation index system of research travel products can clarify the research direction of research travel products,which has theoretical and practical significance to promote research travel.Through present situation analysis,questionnaire analysis and IPA analysis,six elements of tourism in the "food,hospitality,travel,visit" and studies travel elements "services,learn,safe,health" eight aspects,including 45 index analysis,the deg ree of satisfaction and importance to find and analyze the three alleys and seven lanes studies travel products and services and consumer expectations,the difference between it points out the aspects of research travel in three lanes and seven lanes that need to be improved,obtains the opportunities and indicators for improvement,and provides suggestions and opinions on product design and development of enterprises through the combination of management science theory and business practice and the applica tion of marketing management theory.Hope through this study,the results obtained for the historical and cultural blocks design studies provided a reference for travel products,helps managers block mining studies travel resources,enhance studies servi ce facilities,improve the service level,studies diverse studies travel development mode innovation,cultivate three alleys and seven lanes new forms of operation in the tourism industry and promote the studies and tourism,studies and education development.