| Since the online network game this form became popular entertainment,college students have been the main audience and consumer groups,but the academic circles have been the study enthusiasm is not high,and the research materials and the number is less,so that the online game addiction research is not a hot topic,also is the main cause of this phenomenon in the network game appeared at the beginning of the social prejudice to its larger.This article from the perspective of theory,the network game of a series of problems are discussed,on the basis of the original network game addiction research to its extension,especially for college students,summarizes the college students’ network game pay concept,experience and so on,this study based on the data from questionnaire survey and investigation,and proposes the research conclusion,combined with depth interviews to comprehensively summarizes factors constitute game consumption of college students.This thesis selected the nanchang a university student as the research object,first through the questionnaire on college students’ network game is a basic understanding of consumer behavior,further through the analysis of statistical tools and scientific method,the specific factors that affect college students’ online game addiction,synthesize the theoretical achievements of the scholars in the world,will design a network game between consumption and college students influence index system,using the questionnaire survey method,using appropriate statistical methods to draw the final result,and gives an analysis about the present situation of college students’ online game addiction,using the questionnaire on college students’ network game consumption level has carried on the summary statistics and analysis,using multiple linear regression analysis method,set up the reference group,consulted many research data structures,model,the network game consumption status of college students,and on this basis puts forward corresponding countermeasures for college students’ online game addiction research.Second,according to the results of the study on college students’ online game addiction for the influence of various factors affecting the effect of further analysis,for the study of network game developers,network game operators and policy makers to provide differentiated Suggestions,in order to improve the network game industry in our country’s comprehensive development level,improve the ability of making online games and quality,this article will be fully integrated the current status of the development of the network game industry in our country,on the basis of data of a survey of university students in nanchang,this group will be college students and the combination of network game industry development,through the analysis of network game industry development countermeasure research,extending its addiction from the academic point of view,this article research also will enrich countermeasure research achievements of online game addiction. |