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Research And Implementation Of Wideband High Resolution Frequency Synthesizer

Posted on:2022-03-19Degree:MasterType:Thesis
Country:ChinaCandidate:X M PengFull Text:PDF
GTID:2517306524995149Subject:Master of business administration
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In recent years along with our country economy high speed development,Artificial intelligence big data and High scientific technology and so High-tech application.With the coming of the era of mobile communication,An increase in the penetration rate of the communication equipment,Promulgation of nation relevant preferential policy,Promote the speed and scale of development,which of Internet Education.At the beginning of 2020,A sudden COVID-19 make Online Education and Teaching the center of attention.This time,Online Education is a combination of modern higher education and Internet wave.It has swept almost every college and university.It's a test to Information construction of our China's colleges for so many years.Under the call of the Ministry of Education,Suspension does not suspend school,suspension of classes do not stop teaching.CX has organized 22 online course platforms to develop diversified online teaching solutions,among which CX is one of them.In this thesis,marketing strategy of CX course teaching platform is The main research content.With the help of 4V marketing theory porter five models,To marketing strategy development status quo and existing problems of CX course teaching platform ? Macro and micro market environment have In-depth analysis,Based on the current situation of CX course marketing strategy analysis of its existing problems,Analyze based on the nature of the problem,Suggest solutions to problems.In the end use 4V marketing theory respectively from differentiation?functional elasticity?additional value,resonance empathy four aspects made the marketing strategy of CX teaching platform optimization scheme.The optimizationof differentiation strategy suggests that CX Company should further improve product quality,Optimize the overall structure of products,In the early research on the Internet education market,so that adjust differential pricing,conduct in-depth analysis on target customers of CX company every school has own unique solution.Give the most appropriate solution to the user.Improve corporate reputation,build brand image.The Suggestions of functional flexibility strategy marketing is Consolidating core product functions,and develop new features on top of this.The Suggestions for optimization of added value strategy is Increasing Research and development ' s investment,customize open Settings for some template applications,enhance the user experience.Resonance strategy recommendations to invite more customers To attend meeting,establish and maintain good public relations.Let users experience the company's corporate culture through exhibitions and other forms.The purpose of this thesis is to combine the actual situation of CX course teaching platform to develop its marketing strategy,and provide some suggestions for reference,for China's online education company.It also hopes to promote the development of online teaching platforms in China.
Keywords/Search Tags:online teaching platform, marketing strategy, learning through
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