| Examination of Art in Sichuan Province(art Test for short),As the high school junior in third year.The student who skilled in the art,just start in the middle of December,end of the middle of January in next year.These student will take part in the unite examination.Sichuan as the "big province" of art examination.There are more students and their parents begin to choose the art examination than before.With the increase of the number of students.The art examination has also become difficult.Not only in a short time to improve students’ artistic self-cultivation,but also to greatly improve their basic skills and artistic expression.Therefore,in the future,the requirements of art examination training schools in the market will be greatly improved.Although many art test training schools have put a lot of effort in their brand and marketing,most of the institutions do not understand the development strategy and have not done a systematic strategic plan.As a result,the development of the school is slow,unsustainable and even problematic.With the increasing competition in the market,most of the art examination training schools in Sichuan are facing great pressure.Based on this background,this paper selects Sichuan art examination training school as the object to research.With some strategic theory we learn.just like the PEST matrix,SWOT or other tools.Analyze not only the chance but also the threat and in the environment,School’s advantages and disadvantages.To find the strategy that Sichuan BY Art Test Training School should adopt,that is,through the differentiated centralized strategy,focusing on the art examination training market segment,and establishing its own advantages by providing differentiated services.Last we should improve organization structure an create some target system,to ensure strategy implementation.The research can be a great example for the long-term development of some small or medium-sized art examination training and training schools,and can also provide empirical analysis for this topic. |