Research On Socialized Reading Behavior Of College Students Based On The Perspective Of Reading Ecological Chain

The advent of the era of national reading has set off a national reading boom.At the same time,the innovation of reading information tools makes social reading gradually become an important reading method for the nation,and college students become the main force of social reading due to their strong learning and adaptive ability,so the social reading behavior of college students is more concerned by the society.At present,the research on social reading mainly focuses on theoretical discussion and analysis of social reading revelation countermeasures,but there is little research on social reading behavior,while the reading ecological chain theory provides a new perspective on social reading behavior from the perspective of information flow.Therefore,this study explores the social reading behavior of college students based on the perspective of reading ecological chain,hoping to enrich the research on this theory and provide a certain theoretical basis for the research of social reading in the future.This study mainly includes the following four aspects: firstly,the background,significance,content and method of this study,as well as the current situation of related research at home and abroad,and analyze the shortcomings in the current research on social reading;secondly,the relevant concepts and theoretical foundations applied in this study are introduced,including information behavior theory and reading theory;again,the general process of social reading and the social reading process based on the reading ecological chain perspective are combined with related theories,and the social reading process is constructed.Then,we analyze the flow of information and the behavior between information nodes in the process of social reading,and identify five kinds of social reading behaviors,including social reading resource acquisition behavior,social reading cognitive behavior,social reading interaction behavior,social reading sharing behavior and social reading information reproduction behavior;then,through user interviews and questionnaire surveys,we investigate the social reading behavior of target Then,through user interviews and questionnaires,we investigate the socialized reading behaviors of the target college student users,recover the research data,combine the cross analysis of gender and education,and explore the way,content and platform selection of the five socialized reading behaviors respectively,and find that college students' socialized reading has the freedom of resource acquisition,shallow and fragmented reading cognition,personalized interaction and sharing,diversified information reproduction,and we also summarize the factors affecting social reading behavior of college students from four perspectives: environment,platform,content and individual.Finally,based on the perspective of reading ecological chain,the development strategies of social reading for college students are proposed in four levels: adjusting the balance of reading ecological environment,improving the supply of social reading information area,optimizing the structure ratio of reading ecological system,and improving the transmission efficiency of social reading information,hoping to provide reference suggestions for guiding college student users to healthy reading.