Analysis On Influence Factors Of College Students' Social Reading Behaviors

New media reading ways,such as network reading,digital reading,become prevalent,the communication and interaction in the reading process between readers is no longer restricted by time and region.These new reading ways with socialization features gradually change people's reading habits and become the mainstream ways of reading,and then the characteristics of user's reading behaviors are changed significantly.If libraries and other service institutions grasp the user's reading behaviors and understand the key factors that affect the behaviors of users to read,then it will be possible to put forward specific measures of services.and then improve service quality.Therefore,to carry out the research of social reading behaviors has important practical significance.This paper chooses college students' social reading behaviors to study social reading,summarizes the characteristics,determines the key influencing factors,constructs the model of influencing factors,and then discusses the social reading promotion in university libraries based on the research results.First of all,the paper constructs the theoretical framework of social reading behaviors.The theoretical framework,of which reading and social contact is the core,is construct by comparing the social reading and traditional reading,analyzing the socialization of reading body,reading object,seeking behavior of reading and communication behavior of reading.Second,the paper carries out an investigation with a social reading behavior questionnaire of college students to collect data,and then analyzes the data,including designing the questionnaire,selecting surveyed objects based on age,sex,education,professional background and other characteristics,analyzing the basic features of college students' reading behaviors,and doing with cross-analysis of the features of the surveyed objects,such as age,gender,education,etc.Third,based on the research,induction and consolidation of the present literatures,the paper constructs the model of influencing factors of college students'social reading behaviors from four dimensions,such as personal factors,social factors,the content factors and reading platform(tool).Then,the hypotheses of influencing relationship among the influencing factors are proposed,and the influencing factors questionnaire of college students' social reading behaviors is designed and used to carry out an investigation to collect data.AMOS21.0 is used to analyze the data to fit hypothetical model and verify the relationship between various factors.Then,we find out that individual reading cognitive,social reading motivation,reading groups,group trust,individual social identity awareness,social reading content,social reading tools or platform are the key influencing factors of college students social reading behavior.Last,the paper discusses the strategies of social reading promotion in university library based on the characteristics of college students' social reading behaviors,including:Focus on the use of WeChat platform;Link,introduce and promote other social reading platforms;Help college students choose partners of communication;Increase the frequency of promotion activities and the approaches of guiding read in low degree or low grade college students;Provide abundant reading materials,set up a wide range of reading themes and organize exchange activities from easy to difficult;Highlight new media reading devices and reading means;Pay attention to the whole social reading processes and provide full services;Focus on the management and guidance of reading exchange contents,help students form new reading and sharing experiences.Then,The paper discusses the strategies of social reading promotion in university library based on the influencing factors and their mutual relations of college students' social reading behaviors,including:Enhance individual reading exchange cognition,induce individual social reading motivation;Organize social reading interactive activities,encourage individual social reading motivation;Improve the level of group trust;Carry out the education of social identity cognition;Enrich individual reading contents;Construct and popularize reading platforms and tools.