The Influence Of Tik Tok On The Town Youth Subjective Well Being

The number of young people in small towns has exceeded 200 million in November 2019,and it is still growing.With the popularity of smart phones,mobile Internet and mobile flow rates are falling,represented by Tik Tok rapid rise,become an important vehicle for many people receive information,more and more deeply in daily life,subtly influence audience’s cognitive,emotional,and mental state,affect their happiness.Small town youth are an important force to promote the urbanization construction.At the same time,small town youth show strong consumption potential in the film and television culture market.Paying attention to the happiness of this group is helpful to promote the urbanization construction and lead the reform of cultural consumption market.Taking Shouguang City,Shandong Province as the research site,this study takes the town youth between 18-35 years old who were born in Shouguang City and still live in Shouguang City as the research object.By combining questionnaire survey and in-depth interview,this study makes a preliminary exploration on the relationship between the use of Tik Tok and the subjective well-being of the town youth.Based on the questionnaire survey,it is found that Tik Tok use motivation is positively correlated with the life satisfaction and emotional balance of the small town youth,There are differences in emotional balance and life satisfaction among small town youth with different levels of Tik Tok usage.Tik To usage dependence is positively correlated with the life satisfaction of small town youth,and is positively correlated with their emotional balance.Combined with in-depth interviews,it is found that Tik Tok use mainly influences subjective well-being through two ways:one is use and satisfaction,and the other is social comparison.Use brings satisfaction to small town youth at the same time,it also brings dissatisfaction.Satisfied:Tik Tok provides small town youth with a space to temporarily escape from the real world,where they can relax and simply have fun.Through Tik Tok,the small town youth find a platform for their personalized emotional expression and realize social communication through self-expression,which is one of the ways for self-expression to enhance happiness.Meanwhile,this way of expression deconstructs the traditional emotional expression.In addition,young people in small towns use Tik Tok to create a good image of themselves to get satisfaction.Dissatisfaction is reflected in:due to the limitations of technology and knowledge level,the self-expression of small town youth is in an active and passive state,the desire for self-expression will be suppressed;Tik Tok dependence can also have a negative impact while promoting happiness.In terms of social comparison,Tik Tok intervention makes people connect with wider social reality,and the reference system of social comparison extends from acquaintances’ society to strangers’ society,resulting in a large psychological gap.Tik Tok pushes the life experience of the higher class,which easily causes the audience to have a "sense of relative detachment" and a fantasy of"cognitive weakness" in social comparison,thus reducing the subjective happiness experience.However,when they receive the living situation of marginalized groups,they will form the identity of being in a higher class and improve their subjective well-being.These findings can reveal the important impact of Tik Tok use on SWB by small town youth,enrich the research on the relationship between small town youth and SWB,and provide reference for the improvement of small town youth’s SWB.