Corporate Donation Information Mining Based On Decision Tree Model

With the development of artificial intelligence data analysis technology,more and more fields are gradually adopting quantitative analysis research methods based on data analysis technology to analyze intelligence in related fields.The sudden outbreak of the epidemic in 2020 has become a public health emergency that attracts the attention of thousands of people.During this period,many enterprises can spontaneously make donations.Using the method of decision tree to mine the donation data,we can explore the characteristics of enterprise donation amount,influencing factors of enterprise donation,and predict the characteristics of enterprise donation.The novel coronavirus pneumonia has brought serious impact to China's economy and society,and provided a good natural experiment scenario for testing the corporate social responsibility behavior of domestic companies.In this paper,we only choose desirable information as the data to study the difference of corporate donation behavior.When public health emergencies occur,it is urgent to restore the normal order of society as soon as possible,and corporate donations can play a good role in promoting it.With the development of society,emerging enterprises continue to emerge,and the competition between enterprises intensifies.Before making decisions,enterprises need to analyze the social environment,competitors,their own advantages and disadvantages more comprehensively,relevant data mining technology will provide decision-making reference for enterprises.In this paper,Excel,SPSS,R language for full-text data analysis,and data collation,improvement,cross analysis and build a decision tree,to build a decision tree to the enterprise donation information into data mining,knowledge exploration,mining out the objective law behind the donation data,get a clear classification effect.When the next public health emergency occurs,enterprises can make their own donation decisions through the model results.The government and the public can consider the donation results according to the model results,so as to help enterprises make more perfect donation decisions and promote better social and economic development.