Research On The Influence Of Marriage On Family Investment Decision

With the advent of the big asset management era,family wealth management become more important than before.Individual investors are unable to be fully rational due to the constraints of the environment and their own conditions.C hinese investors generally have a high proportion of physical assets and weak financial management consciousness and low risk appetite.They cannot effectively realize the process of value preservation and appreciation of wealth.There fore,it's rational and necessary to study the factors of household risk assets allocation.Based on CFPS data,this article will cut into personal wealth management from a family perspective,and set up a PROBIT model.While systematically studying the factors of family asset allocation,it will focus on exploring the impact of marital status on family asset allocation.In addition,the author divides into groups according to urban and rural areas,gender,age,and education level,and studies the impact of marital status on family wealth non-matching decisions in different groups.Finally,I will introduce behavioral economic perspectives to analyze the mechanism behind family investment strategies and propose suggestions on the government,financial institutions and the process of family asset allocation optimization.The relevant analysis results show that:(1)investors generally prefer investment real estate over risky financial products in terms of risky asset choices.(2)marital status significantly affects investors' risky asset participation rates,and according to the urban and rural division,After grouping the impact of marital status,gender,and their cross-terms on family asset choices has changed.(3)Families with higher marriage satisfaction have invested more than households with lower marriage satisfaction risky assets.