Research On The Current Situation And Countermeasures Of New Media Paid Live Broadcast Of Sports Events In My Country

In the era of all media,traditional media such as radio,television,newspapers and magazines are gradually weakening.New media providing information consulting services to users through digital technology and network technology is moving towards the center of the world.With the rapid development of new media communication and the wide application of Internet mobile network,it plays an important role in people's life.In recent years,the trend of globalization is more and more obvious,the degree of commercialization is increasing,the sports industry is also paid attention by all parties,and the paid live broadcast of new media of sports events is more concerned.From the sports channel to the sports pay channel,and now to the new media live sports events,China has made many attempts,but also exposed many problems.Nevertheless,a series of previous attempts have laid a solid foundation for the gestation and development of paid live broadcasting of new media for sports events in China.With the introduction of a number of policies of the state council,further stimulate sports consumption and promote the development of sports industry.At present,the social capital represented by the Internet has poured in one after another,and the paid live broadcast of sports events by new media has also entered people's vision.This article tries to "live sports new media paid" as the research object,through case analysis,literature material method,interview method,questionnaire survey and mathematical analysis and other research methods,combined with China's national conditions to foreign experience,to our country sports new media pay to live the causes,characteristics,influencing factors and the development of the existing platform is analyzed,and aimed at the limitations of the existing problems and development for solving strategy,peeping out a suitable live sporting events of the new media pay mode in our country.After sorting out this paper,the author draws a conclusion that the paid live broadcasting of new media for sports events in China is still in the groping and advancing stage,with abnormal development,insufficient in-depth mode exploration and insufficient retransmission technical support.Of copyright as a result,we built up good events at the same time,the user should also pay attention to the change of consumption idea,innovating the mode of pay to watch,to raise the level of live,enhance the user viewing experience,privilege and other aspects,to optimize the benefits can be improved comprehensive overall level of China's new media paid live sporting events,make our country as soon as possible into the sports new media paying live in mature stage.