The Study On Status Quo Of Sport Live Platform And Development Tendency In Future Under The Mobile Broadcast

"Mobile broadcast" its terminal is a variety of mobile devices: mobile phones,tablet computers and so on.As a new social media,it closely integrates the production,dissemination and consumption functions of information,breaks through the transmission mode of traditional media,and builds the basic framework of mobile broadcast.While watching the live broadcast,the user participates in the live broadcast process through comments,likes or shares.With the rapid development of science and technology and the general trend of globalization,China has been paying more and more attention to the sports industry.At the same time,it has been affected by the broadcast of events in other countries.The real-time broadcast of matches has also begun in China.Under the background of“big cloud panning”,that is,big data,cloud computing,platformization,and mobileization,the sports live broadcast platform is mainly new-type media.This article takes the “mobile sports live broadcast platform” as the research object,and it is broadcast live from mobile sports.The content,carrying platform,audience experience and other aspects began to investigate summary.Based on the current situation,all industries are aware of the fact that mobile broadcast will become the most important social form in the future,focusing on the chemical reaction between the sports field and the mobile broadcast platform,with the “European Cup” and“NBA Live Broadcasting”.As a concrete example,the current status of sports mobile live broadcasting is studied;and through the existing problems and development limitations of mobile live broadcasting platforms,the future development trend of sports mobile live broadcasting is forecasted.Based on information from literature research,the current dissertation used case studies,questionnaire surveys as methods for data collection.The dissertation is divided into following sections:The first section illustrates the concepts of mobile live streaming,laying a theoretical foundation for the rest of the dissertation.The second section analyses the history and evolution of mobile live streaming,its current states and categories,and to bring to the focus of the current topic,mobile live streaming platforms in sports.The third section investigates in depth the content,audience and shortages of mobile sport live streaming platforms.By collecting data on basic information and preferences of audience,the current dissertation analyzes the content,categories and characteristics of the current mobile sport live streaming platforms and madeconclusions of the step limiting factors for its future development.The fourth part proposes suggestions for the future development trend of mobile sports live broadcast platforms.While adding high-tech support,it will also conduct specific research and analysis on the integration of VR technology and live sports,focusing on the diversification of key planning content.Research on verticalization and customization has focused on the phenomenon of “paying” that is popular in recent years.Through research,at present,in view of the deficiencies in the status quo of mobile sports live broadcast platforms,the author believes that the gradual improvement of sound policy guidelines coupled with the user and sports communicators improve their own quality,through high-precision technical support is to become a better development of mobile sports broadcast platform The important governance mechanism.