A Study On The Negative Impact Of Mass Media Pan-entertainment On The Values Of Middle School Students And Its Countermeasures

With the deepening of China's reform and opening up and the continuous advancement of cultural system reform,mass media,as a tool for cultural communication and communication,has gradually entered a marketization and commercialization model.Driven by economic interests,mass media caters to the entertainment needs of the audience and creates a prosperous entertainment culture market.The entertainment function of mass media has been continuously enlarged and highlighted,and other social functions have been gradually weakened,so that the phenomenon of pan-entertainment of mass media has emerged.Mass media pan-entertainment is an external cultural environment that ideological and political education in middle schools must address.Its emergence and development have eliminated mainstream values to a certain extent and brought challenges for middle school students to develop correct values.In the journey of the new era,middle school students are responsible for national rejuvenation and modernization,which is an important factor for achieving national prosperity and strength.Their value orientation determines the country's future and development direction.In view of this,it is of great significance to study the negative impact of mass media pan-entertainment on middle school students' values.This article is divided into four parts.The first part is an introduction,which introduces the reasons for selecting the topic,the significance and purpose of the research,summarizes and summarizes the current research status of the predecessors,and puts forward research questions on this basis.The second part is a basic overview of the pan-entertainment of mass media,which mainly analyzes the relevant connotation,performance and characteristics of the pan-entertainment of mass media.The third part is the negative impact of mass media pan-entertainment on the values of middle school students.Through unstructured interviews with middle school students,this part understands the impact of mass media pan-entertainment on the values of middle school students,the problems and causes of middle school students' values under its influence,and also explains its formation mechanism.At the same time,based on the results of the interview,the negative effects of mass media pan-entertainment on knowledge values,life values,consumption values and aesthetic values of middle school students are specifically analyzed.The fourth part is the countermeasure analysis to resist the negative influence of mass media pan-entertainment on the values of middle school students.First of all,mass media strengthens its own construction and changes the pan-entertainment culture.One is that the mass media should clearly define their own positions and take on social responsibilities,secondly,strengthen and implement ideological propaganda to reverse the pan-entertainment trend,and thirdly,enhance the media's own taste and create media works that meet the needs of middle school students.Secondly,the school constructs an ideological and political curriculum system to deal with the impact of pan-entertainment on middle school students,and carries out media literacy,traditional cultural education and values education with ideological and political teaching as the carrier to enhance students 'media literacy,enhance students' cultural confidence and enhance students Value identification.Finally,the school creates quality moral education activities such as theme classes,leisure and entertainment activities,campus cultural construction,and self-made literary and artistic works to enhance students' resistance ability,reduce students' dependence on media,consolidate students' value consensus,improve aesthetics and innovation ability.