| Nowadays, mass media is playing a more and more important role in the era of information digitalization. And since 2006, the State Administration of radio, film and television repeatedly issued for mass media entertainment show, the tendency of the mass media of entertainment becomes more and more prominent, and has influenced many aspects of China's politics, economy, culture, education and other, also on the whole social value judgment, political stance, moral concepts caused a great impact and influence. And now,college students mind active and contact information media is in great demand, but is still in the period of judgment and self-control is not perfect, more vulnerable to the impact of mass media entertainment tendency, so the study of mass media entertainment tendency of college students effect of Ideological and political education is very necessary. In this paper, by reviewing the existing relevant theory books and literature data, theoretical knowledge fusion of communication and the ideological and political education, summarizes the influence between the mass media and the entertainment of the ideological and political education, to the relationship between the two position, force diagram analysis of positive and negative mass media entertainment tendency of College Students' Ideological and political the influence of education, thought of mass media entertainment tend to have a positive impact on College Students' Ideological and political education at the same time, can not ignore its negative influence to dialectically and objectively treat the positive and negative effects, and try to find the reasons of its impact, based on the ideological and political education angle,puts forward some opinions and suggestions on the mass media the tendency of entertainment,to better achieve the purpose of Ideological and political education of College students. |
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