Research On The Guidance Of Network Public Opinion In Colleges And Universities

Colleges and universities are important places for cultivating high-level talents and shoulder the sacred mission of cultivating qualified socialist constructors and reliable successors.The guidance of network public opinion in colleges and universities is related to the stability of colleges,the healthy growth of students,and the long-term stability of the country.It has become an important part of the development of higher education in China.With the development of Internet technology and the continuous integration of the traditional media and new media,and new communication media such as Zhihu,WeChat,Weibo,Tik Tok,and Kuaishou have appeared.The transmission methods are continuously updated and enriched.The Internet has given people more freedom of expression and participation.The platform of Internet communication has gradually become a catalyst for the network public opinion in college and university.University network public opinion is the barometer and weathervane of society.College students are both the main force of the Internet era and the main body of network public opinion in universities.Most of them are not deeply involved in the world,their minds are not mature enough,and their world outlook,outlook on life,and values have not been fully formed,and their ability to identify and discern public opinion on the Internet is poor.However,the content on the network platform is mixed,trends of ups and downs,mud and sand flow together.It is extremely vulnerable to the negative information on the network platform.To a certain extent,it increases the difficulty of guiding the network public opinion in colleges and universities.Once improperly channeled,it will cause mass events in universities,cause social unrest,and affect the stability of colleges and universities.Therefore,it is of great significance to strengthen the research on the guidance of network public opinion in colleges and universities in the new era and to build a systematic,professional and scientific guidance mechanism of network public opinion in colleges and universities.Starting from the relevant concepts of network public opinion in college and universities,this article analyzes the main content and basic characteristics of network public opinion in college and universities,and sorts out the actual situation of the guidance of network public opinion in college and universities,and puts forward feasible countermeasures.Based on the above ideas,the article is divided into six parts.The first chapter is the introduction.This article briefly describes the basis and significance of the topic selection,analyzes the research status of online public opinions at domestic and abroad,and explains the research ideas,research methods,innovation points and deficiencies of the article.The second chapter is the basic problem definition of the network public opinion in colleges and universities.This article mainly analyzes the connotation,main contents and basic characteristics of network public opinions in colleges and universities.First,clarify the basic concepts of public opinion,network public opinion and network public opinion in colleges and universities.Secondly,it analyzes the main contents involved in the network public opinions of colleges and universities.Finally,it explains the basic characteristics of online public opinions in colleges and universities.The third chapter is about the theoretical source and method of network public opinion guidance in college and universities.This chapter is based on the theory of socialism with Chinese characteristics and the methods of network public opinion guidance in foreign countries.Firstly,it briefly introduces the relevant theories of Marxism on public opinion,the relevant theories of Chinese Communist Party leaders on public opinion,and the related theories of ideological and political education.Secondly,it draws on the theory of the spiral of silence,opinion leader and image restoration in communication,and The Enlightenment of Stakeholder Theory and 4R Crisis Management Theory on the Guidance of Internet Public Opinion in Colleges;Finally,the methods of foreign network public opinion management and guidance are further elaborated.The fourth chapter is the current situation of the network public opinion in colleges and universities.This chapter firstly analyzes the effectiveness and problems in the guidance of the network public opinion in colleges and universities.Secondly,it analyzes the deep causes of the network public opinion in colleges and universities.Finally,the article analyzes the opportunities and challenges brought by the network public opinions to the ideological and political education.The fifth chapter is the necessity and feasibility of the guidance of the network public opinion in colleges and universities.On the one hand,this article analyzes the necessity of the guidance of the network public opinion in colleges and universities from three aspects:the construction of a strong network nation,the stability of universities,and the fostering integrity and promoting rounded development of people in college.In addition,this article discusses the feasibility of guiding the network public opinion in colleges and universities in the new period from three aspects:the state's emphasis on the work of network public opinion,the maturity of network public opinion response technology,and the successful experience summarized by long-term exploration of universities.The sixth chapter is the basic countermeasures of the guidance of the network public opinion in colleges and universities.Based on the problems existing in the guidance of the guidance of the university network public opinion,this chapter mainly focuses on the principles,methods and approaches to guidance of the network public opinion in colleges and universities,and practically proposes the guiding strategies of the network public opinion in colleges and universities.Firstly,from the five aspects of following the problem-oriented principle,the people-oriented principle,the principle of active intervention,the principle of appropriateness,and the principle of openness and transparency,the basic principles of guiding the university network public opinion are put forward practically.Secondly,from the following five aspects of preventive education law,self-education law,counseling education law,model law and conflict regulation law,the author puts forward the method of guiding network public opinion in colleges and universities.Finally,guide the network public opinion in colleges and universities in three aspects:firmly grasping the right to speak,establishing a guiding emergency mechanism,and standardizing and improving the institutional system.