Research On The Innovation Of The Party's Ruling Discourse In The New Media Era

The party's governing discourse is a normative discourse expression with "governance" as the core and systematically reflecting the ruling party's ideological and theoretical system.Its main functions are to promote political communication,realize the integration of governing resources,and regulate political behavior.Acceptance and identification of authority and political order.The continuous development of society is the first to be impacted by the party's governing style.The governing discourse,which is an external representation of the governing style,must innovate in a timely manner in order to reflect and reflect the changes in social consciousness and social thought.Innovating the party's ruling discourse is the need for the development of the ruling theory itself,and it is also the ideological premise of the Communist Party of China to adapt to the development of the times,respond to various challenges and tests,and explore the governing laws of modern political parties.With the advent of the new media era,all kinds of new media with Internet technology as the carrier have the remarkable characteristics of rich communication forms,strong interaction and outstanding personalization,which have profoundly changed people's production,life and way of thinking,and also profoundly changed the basic environment for the party to govern.We should see that in the new environment of the new media era,it not only brings development opportunities to the innovation of the party's ruling discourse,but also sees that the new media brings certain challenges and difficulties to the innovation of ruling discourse.Based on the background of the new media era,taking the party's ruling discourse as the research object,this paper will start from four aspects: theoretical analysis,relationship analysis,problem analysis,and countermeasure analysis.In the new media era,the current situation and future development direction of the party's ruling discourse innovation are indepth research.Specifically,on the basis of summarizing the basic theories of the new media era and governing discourse,it expounds that the new media,as a communication medium,has reshaped the discourse production mode,changed the discourse communication mode,and reconstructed the discourse ecological transformation.the discourse power structure.Then it explores and researches the realistic challenges faced by the party's ruling discourse innovation in the new media era,such as the authoritative and pluralistic discourse subjects,the systematization and fragmentation of discourse content,and the official and nongovernmental discourse expressions.It further focuses on sorting out the specific practical results of the current party's ruling discourse in the context of the new media era,and reflects on the reality of the real difficulties faced by the party's ruling discourse innovation: the lack of ability of the ruling discourse producers,and the sense of identity of the ruling discourse in terms of content.Insufficient,the governing discourse is not attractive enough in expression,and the governing discourse still needs to be improved in the governance dimension.The reasons why the innovation of ruling discourse faces the above difficulties are the network penetration of multiculturalism and social informatization,the new changes in the needs of the party's ruling discourse audience,and the lag and discomfort of the party's ruling discourse innovation.Finally,it tries to put forward the realistic way of the party's ruling discourse innovation in the new media era according to the actual situation and practice reflection.Adhere to the basic principles of unity and diversity,inheritance and innovation,openness and independence at the macro level;at the middle view,we must establish the correct logic orientation of the ruling discourse innovation,that is,from the perspective of discourse innovation.From "control" to "dialogue",from "passive response" to "active action" in the action of discourse innovation,and from "talking to oneself" to "prescribe the right medicine" in the effect of discourse innovation;The process of ruling discourse innovation should be good at combining with the development characteristics of new media,optimizing the discourse subject to enhance the credibility and seriousness of the ruling discourse,enriching the discourse content to improve the explanatory power and scientific of the ruling discourse,and innovating the discourse expression to enhance the ruling discourse.The affinity and vitality of governance discourse media to enhance the dissemination power and effectiveness of governance discourse.